|
Who Should Offer An Ezine?
By Judy Cullins
Expert Author
Article Date: 2001-10-06
If you are a professional counselor, consultant, coach, speaker, seminar leader, author or other business professional, you need to develop and offer one of the most powerful Online marketing tools around-the eNewsletter, eMagazine, or ezine.
Your ezine's purpose is two-fold:
One-it should give your clients and potential book buyers something that benefits them-tips, articles, resources and special offers. Subscribers want information and they love a bargain. Your ezine will offer all former clients, present ones, and potential ones particular how-tos and other useful information. In turn, your subscribers will become your loyal supporters.
Two-Because of your generous sharing with your subscribers, they will support you in turn, by forwarding the ezine to their associates, thereby helping you sign up new subscribers. They will also buy your books, attend your seminars and check out your other services. The more targeted your subscribers, the more chance you have of selling your products and services.
About the Author:
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 145 free articles. Email her at Judy@bookcoaching.com.
|
|
