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Is social media all the market research you need?

January 10th, 2013

In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert. I could not agree more. One certainly needs to understand the basics of marketing to be successful in digital marketing. But, I would like to take this argument even further, understanding marketing is necessary but not sufficient. It is all about understanding customers and their wants, needs and values. Market research rocks!
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2013 Trend – Powered by Women

December 13th, 2012

What’s the Trend?

Business leaders, pop culture and ground-breaking new research intersect to prove that our ideal future will be led by women.
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Social Media Copywriting

November 30th, 2012

Ask any professional copywriter and they’ll tell you it’s much harder to write short copy than long.
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25 Influential Women Of Social Media In 2012

November 2nd, 2012

A great opportunity that comes with a marketing blog that has over 50,000 subscribers is to recognize people who are doing great and interesting things. We do that in several different ways and one of the most popular is the list of 25 Women Who Rock Social Media. Check out the 2010 list for the back-story on the origination and for the initial 25 honorees. Here’s the 2011 list who nominated the amazing women below.
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Content Marketing – are you ready to be a publisher?

October 19th, 2012

Marketers are embracing content.

Over 90% of digital marketing professionals believe that content marketing will be more important in the next 12 months. And almost three-quarters (73%) agree that ‘brands are becoming publishers.’ Source: The Content Marketing Survey Report, Econsultancy/Outbrain.(requires purchase)
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Google for Entrepreneurs Has Been Launched

September 28th, 2012

Google announced the launch of Google For Entrepreneurs, an “umbrella” for its various programs that cater to startups and entrepreneurs. Read the rest of this entry »

4 Pieces Of Practical Advice for Women Entrepreneurs

September 7th, 2012

Despite the scary statistic that women lead just 8% of venture-backed companies, I believe that there has never been a better time to be a young, female entrepreneur. There are an increasing number of great female role models who serve as inspirations.
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Customer experiences drive change

August 17th, 2012

Your products or services are purchased because they meet a need for your customer, not because you have a fancy brand or a clever marketing campaign. That need may be for pain relief or to cook a meal or to fit in with peers, but it is still the customer’s need that drives a purchase and the customer’s experiences are what set the stage for that need to be fulfilled. If you’re not managing that experience actively, what kind of situation will your customer be in?
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How Many Social Networks Can Your Small Business Keep up With?

July 20th, 2012

Facebook, Twitter, Foursquare, YouTube, Vimeo, Flickr, LinkedIn, Google+…The list is endless, and every social network has its own little niche. For the small business owner, the task of choosing which social media outlets to invest time and money in, and which to maintain a smaller presence on, is often daunting. This decision is not one to be made lightly, and it can often feel like a juggling act. So how do you know where you need to be? Read the rest of this entry »

What’s Worth More to You – The Cost of Your Reputation or the Cost to Monitor Your Reputation?

June 29th, 2012

A few weeks ago, Heather Whaling shared the story of Nationwide and how they responded to what could have been a very difficult situation.

While there was still come criticism about the response possibly being less “human” than it could have been from the various Nationwide accounts, it was still a great example of reacting quickly to douse potential flames. Read the rest of this entry »

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