October 9th, 2009
Who’s in charge of conversions in your company, or at your clients’ companies? Anyone? Maybe it’s time to get on that—a new study by Econsultancy and RedEye, published today, indicates that companies with at least one employee directly responsible for conversions are more likely to improved their conversion rates over the last year.
And it’s not because they’re fudging the numbers to make themselves look good (well . . . probably not). But when you have one person directly responsible for conversions, you have someone you can go to at any moment to know how you’re doing—and what you can do to improve.
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September 25th, 2009
If you haven’t already read Chris Anderson’s seminal book “The Long Tail”, you could be leaving a lot of business and income potential on the table, especially if you’re an affiliate marketer.
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September 11th, 2009
In the early ’90s, the hottest screen saver product around featured flying toasters, which has since come to symbolize the triumph of marketing for a product that no one really has to have. But what about your marketing? Focus on the three C’s of Internet marketing: Content, Community, and Context. Marketers that take these principles to heart can do more than shine, they can go supernova.
It’s the fortunate marketer who has input into product design and technical details, and who bases that input on market research and real, live, customer interaction. I think of those product specifications as content–the sum total of what you get when you get the product. But sometimes, for some products, that ability to influence content isn’t available to marketers. The product is what it is and the marketer has to figure out what to do with it. What do you do then?
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August 28th, 2009
Do you have to have a regular website to market your business or hobby? The answer is no, you can use a piece of toilet paper and market it on the internet.
No, seriously! Even if your business does not have the common www.yourbiz.com, or .biz, .org, .us, etc… You can still market your business through a blog, social media site, forum, even twitter. Can you get ranked on Google for your services?, Yes! Here is a snap shot on Google for the phrase “snap for mobile content” this was from July, 2009:
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August 14th, 2009
Have you ever thought about writing and publishing a book, but didn’t know where to start? Or maybe you were afraid of ending up with hundreds of copies gathering dust in your garage? Perhaps you’ve even started writing, but you don’t yet have a plan for getting the book printed and sold.
If any of these are you, then you should consider publishing your work as an e-book! Why? Because…
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July 31st, 2009
Shantanu Narayen of Adobe recently said “Engagement is the new business mandate” and when Denise Shiffman (author of The Age of Engage) spoke at a recent CMO summit she added:
As I talk to customers, partners, and employees, it becomes increasingly clear to me that the health of a company relies on the extent to which it creates meaningful and sustainable interactions.
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July 17th, 2009
Like everyone else you are probably writing unique high quality articles and submitting them to relevant sites and article directories. You’re done right? That’s all there really is to do right? Wrong!
There are a myriad of option for you to make your article stand out from the crowd and yes produce more links.
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June 29th, 2009
While doing some local search marketing for a client of mine last Friday I took a moment to watch the introductory video at the Google Local Business Center and I was impressed on how well it got the message across to viewers. As a result, I think it is a benefit to you to watch this if you are not already maximizing your Google Local account:
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June 19th, 2009
What would you say if I told you that there was a free and easy way to get your Website address—and even your business name—in front of hundreds of people?
If you are like most folks you would either say, “Great, sign me up!”, or “Okay, what’s the catch?”
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June 4th, 2009
Is word of mouth and referrals enough to grow your business, especially with the economy headed south? My experience working with hundreds of small business owners has shown that while you might get by for awhile solely on referrals and word of mouth, typically that’s not going to be enough over the long haul.
That means you’re going to have to do some marketing and/or advertising.
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