Mike Moran
Registered Since: 2008-06-13 20:59:06
Profile: Copyright Mike Moran Mike Moran is an IBM Distinguished Engineer, expert on Internet marketing, and the author of Search Engine Marketing, Inc., the best-selling book on search marketing. Mike also writes the popular Biznology newsletter and blog.
Posts by Mike Moran:
Are You Following a “Tail Lights” Strategy?
March 30th, 2011I’ve worked with a lot of clients over the years, and the faster the pace that the Internet drives, the more that I see one particular problem cropping up, what some would call a “tail lights” strategy–copying whatever someone else does first. It’s impossible for you to be the first one to do everything, so [...]
Does Your Company Stand Behind Good Causes?
July 15th, 2010Sometimes you see something that helps put into perspective a whole class of behavior that makes no sense. I’m talking about the bland kind of corporate good citizenship that is stamped out by a cookie cutter and could easily be grafted on to any business. Does your company constantly make donations to worthy causes? Does [...]
Have You Optimized Your Website For Search Or Customers?
April 30th, 2010Recently, I wrote a couple of posts on whether we are optimizing our sites for search engines or customers. I’d like to return to that theme and show an example of a company that is using its site to optimize for customers, and in so doing, helps themselves, too. PeaPod, for those who don’t know [...]
Quelling A PR Crisis With Social Media
March 19th, 2010When that bad story first hits your computer screen, you can be excused for feeling just a little bit panicked. If you’re like most companies, you aren’t prepared for a PR crisis. You might have some action plan in mothballs, but if it doesn’t include social media readiness, you’re not prepared for a full-blown 21st [...]
Think Locally For More Business Success
January 22nd, 2010For a long time, small businesses struggled with search marketing, because to succeed, they had to specialize, rather than being all things to all people in a local area. That’s still good advice, but changes in how people use search (and in how search engines work) are suddenly making your location every bit as important [...]
Measuring Your Conversions Online And Offline
February 11th, 2009I constantly counsel people to make their Web site more than just an online brochure–they must measure their conversions online and offline so they know what it’s worth to bring that extra visitor to their Web site. Only then do you know what to spend on marketing. Simple, right? Not always. What do you do [...]
Are Dealaholics One-Shot Deals or Long-Term Relationships?
July 1st, 2008A couple weeks ago, I asked whether your marketing was about transactions or relationships, and got some good reaction from readers interested in exploring this idea further. Coincidentally, JupiterResearch recently came out with a report on Dealaholics, those sharp-eyed bargain hunters with loyalty as deep as today’s lowest price. As you think about your online [...]
Global Marketing On The Internet
May 2nd, 2008I had the chance to speak to 150 folks belonging to the World Trade Center (yes, it’s an organization) yesterday in Harrisburg, Pennsylvania on the subject of marketing your business globally. I’ve appeared there twice before and am always struck by the mix of local businesses (large and small) and foreign embassies promoting trade with [...]