Lisa Braziel
Registered Since: 2010-01-07 14:18:05
Profile: Ignite’s Community Engagement Director, Lisa has guided the implementation and strategy for national social media campaigns for Intel, Nature Made, UAW, and Comcast cable. In this role, Lisa crunches the numbers, developing campaign outreach strategies and metrics to coincide.
Posts by Lisa Braziel:
How Social Media Budgets Will Evolve In 2010
January 8th, 2010As we move into a new year, we also are experiencing a shift in budgets towards social media, as well as how they are allocated in the social space. This is evident in Pepsi’s decision to choose social media over Super Bowl ads, but it is also evident in our experiences with our own clients [...]