Lee Odden
Registered Since: 2008-12-11 22:12:08
Profile: Lee Odden is CEO of TopRank Online Marketing, a digital marketing and public relations firm in Minnesota that specializes in search, social and online PR consulting and training for companies worldwide. Odden has been cited for his internet marketing expertise over the past 10 years by the Economist, Forbes and U.S. News and contributed a chapter to the book, "Online Marketing Heroes" published by Wiley. For the past 5 years he has also been the editor of TopRank's Online Marketing Blog, a Technorati 100 favorite blog and one of the top marketing blogs according to Advertising Age.
Posts by Lee Odden:
Getting To Know Your Customers So You Can Engage Them
March 5th, 2010“If you don’t eat your meat you can’t have any pudding. How can you have any pudding if you don’t eat your meat!” Pink Floyd, The Wall. That quote from Another Brick in the Wall reminds me of the cart horse situation with social media marketing: If you don’t know your customers you can’t engage [...]
The Top Rocking Women Of Social Media
February 4th, 2010Last week Erik Qualmann posted a list of “All Star Social Media” players in his ClickZ column. Being included in such a list with the likes of Chris Brogan and Scott Monty was humbling to say the least. Erik qualified the list by saying they were mostly people he knew and he welcomed suggestions. I [...]
If it Can Be Searched, It Should Be Optimzed
December 12th, 2008Search engine optimization can be challenging enough, especially for large, enterprise organizations rich with digital assets. They’re also rich with policies, procedures and often times a labrynth of content approval and publishing processes. An effort to optimize and promote those assets to search engine bots can be even more challenging than standard SEO. And yet [...]