john Jantsch
Registered Since: 2011-03-18 14:03:57
Profile: John Jantsch is a marketing consultant, award winning social media publisher and author Duct Tape Marketing and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consultant Network that trains and licenses small business marketing consultants around the world.
Posts by John Jantsch:
5 Ways to Make the Social Layer Pay
April 13th, 2012As I continue to try to help small business owners and marketers embrace all things social, I’ve begun to talk about it in different terms. We’ve moved beyond the notion that social media is department or even a set of tactics, but what is it then.
Comments Off
Seeing Beyond the Numbers
February 10th, 2012Traditional accounting practices, or at least the ways that many business owners interpret the data from those practices, often lead business to the brink of extinction. Far too often business owners trick themselves into believing their business is healthy, when in fact it’s one bad month away from disaster. Or, they become so focused on [...]
Comments Off
How to Drive Sales Offline With Local Online Calls to Action
January 27th, 2012One of the real underutilized opportunities these days is to use your online presence to drive local offline sales. In order to do this you must think beyond the content aspects of your website and start to think about ways to tap local buying behavior and enable local buying tools.
Comments Off
Effective Planning Is About What to Leave Out
December 20th, 2011Today my staff and I are taking the entire day to create a strategic plan for the coming year. The process, and its ongoing nature, is something I call Commitment Planning. This is a practice that I highly recommend, but perhaps not for the reason you may assume.
Comments Off
3 Incredibly Useful Reasons to Hire a Coach
December 9th, 2011I’ve been coaching business owners for years. I’ve trained hundreds to be marketing coaches. I believe in the process of strategic thinking, planning and doing, but I had never employed a coach myself.
Comments Off
Five Ways to Benefit from Real Time Data
March 18th, 2011Every businessperson knows that good data makes you smarter. Well, a truer statement might be that an accurate analysis of the right data can make a company smarter, but lack of any data can be fatal. Using a tool like Google Analytics is one way that many businesses monitor and analyze traffic coming to their [...]