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john Jantsch

Registered Since: 2011-03-18 14:03:57

Profile: John Jantsch is a marketing consultant, award winning social media publisher and author Duct Tape Marketing and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consultant Network that trains and licenses small business marketing consultants around the world.

Posts by John Jantsch:

    5 Ways to Make the Social Layer Pay

    April 13th, 2012

    As I continue to try to help small business owners and marketers embrace all things social, I’ve begun to talk about it in different terms. We’ve moved beyond the notion that social media is department or even a set of tactics, but what is it then.

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    Seeing Beyond the Numbers

    February 10th, 2012

    Traditional accounting practices, or at least the ways that many business owners interpret the data from those practices, often lead business to the brink of extinction. Far too often business owners trick themselves into believing their business is healthy, when in fact it’s one bad month away from disaster. Or, they become so focused on [...]

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    How to Drive Sales Offline With Local Online Calls to Action

    January 27th, 2012

    One of the real underutilized opportunities these days is to use your online presence to drive local offline sales. In order to do this you must think beyond the content aspects of your website and start to think about ways to tap local buying behavior and enable local buying tools.

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    Effective Planning Is About What to Leave Out

    December 20th, 2011

    Today my staff and I are taking the entire day to create a strategic plan for the coming year. The process, and its ongoing nature, is something I call Commitment Planning. This is a practice that I highly recommend, but perhaps not for the reason you may assume.

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    3 Incredibly Useful Reasons to Hire a Coach

    December 9th, 2011

    I’ve been coaching business owners for years. I’ve trained hundreds to be marketing coaches. I believe in the process of strategic thinking, planning and doing, but I had never employed a coach myself.

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    Five Ways to Benefit from Real Time Data

    March 18th, 2011

    Every businessperson knows that good data makes you smarter. Well, a truer statement might be that an accurate analysis of the right data can make a company smarter, but lack of any data can be fatal. Using a tool like Google Analytics is one way that many businesses monitor and analyze traffic coming to their [...]

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