Jennifer Rice
Registered Since: 2009-03-27 13:01:03
Profile: Jennifer is a brand and customer strategy veteran whose passion is helping businesses make meaningful change in the world. She’s the founder and chief strategist at Fruitful Strategy, which helps businesses profitably align brand and business strategy with social impact. Over the past 20 years, Jennifer has consulted to a range of clients including Microsoft, United Healthcare, NCR, Verizon and a host of growth-oriented mid-size firms. You can read more from Jennifer on her weblog.
Posts by Jennifer Rice:
Reasons To Align Business Strategy With Social Impact
March 27th, 2009As I’ve been talking with people about Fruitful’s mission to advance “conscious capitalism,” it’s become clear that social impact is often perceived as a nice-to-have rather than a critical component to business strategy. Here are 10 reasons why you may want to help your company rethink that notion.