Eva Lyford

Registered Since: 2009-09-10 19:45:09

Profile: Eva has over 13 years of experience with corporate marketing and sales programs in a variety of industries including telecommunications, education, new home construction and household products. Presently, she is a business analyst/project manager with Delta Faucet Company in Indianapolis. She holds a Master's degree in Public Policy from the University of Michigan's Ford School and a Project Management Professional certification from the Project Management Institute. Eva is a contributing author on the Biznology Blog.

Posts by Eva Lyford:

Customer experiences drive change

August 17th, 2012

Your products or services are purchased because they meet a need for your customer, not because you have a fancy brand or a clever marketing campaign. That need may be for pain relief or to cook a meal or to fit in with peers, but it is still the customer’s need that drives a purchase [...]

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Understanding Your Content And Marketing Your Product

September 11th, 2009

In the early ’90s, the hottest screen saver product around featured flying toasters, which has since come to symbolize the triumph of marketing for a product that no one really has to have. But what about your marketing? Focus on the three C’s of Internet marketing: Content, Community, and Context. Marketers that take these principles [...]

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