Registered Since: 2009-09-10 19:45:09
Profile: Eva has over 13 years of experience with corporate marketing and sales programs in a variety of industries including telecommunications, education, new home construction and household products. Presently, she is a business analyst/project manager with Delta Faucet Company in Indianapolis. She holds a Master's degree in Public Policy from the University of Michigan's Ford School and a Project Management Professional certification from the Project Management Institute. Eva is a contributing author on the Biznology Blog.
Your products or services are purchased because they meet a need for your customer, not because you have a fancy brand or a clever marketing campaign. That need may be for pain relief or to cook a meal or to fit in with peers, but it is still the customer’s need that drives a purchase [...]
In the early ’90s, the hottest screen saver product around featured flying toasters, which has since come to symbolize the triumph of marketing for a product that no one really has to have. But what about your marketing? Focus on the three C’s of Internet marketing: Content, Community, and Context. Marketers that take these principles [...]