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Newsletter Archive: 2007

12 Web Marketing Ideas To Jump Start Your Business
You know those "new" episodes of your favorite TV show when a character gets hit by a car, and then all their friends gather by their bed side and retell their favorite stories through a series of clips?

Date: 2007-12-28

Women Make More Online Impulse Buys
Women, ages 45-54, are more likely than men of the same age to make an impulse buy online based on a limited time offer (55% versus 38%, respectively) according to a survey from GSI Commerce.

Date: 2007-12-11

Customer Experience, Loyalty And Search Engine Marketing
Gordon Hotchkiss wrote a blog post called, Why Do We Keep Buying from Bad Businesses, in which he describes a situation many of us may be familiar with. Do you shop at stores where the prices are too high or the environment is uncomfortable? Why?

Date: 2007-11-06

Wikipedia, Yahoo Answers & Answer Sharing
Web users rely on community-contributed-content sites such as Wikipedia and Yahoo Answers. These sites enable you to communicate directly with an engaged audience. But contribute to the conversation with care.

Date: 2007-10-18

What's So Scary About Usability Reviews?
My initiation into usability was cruel. Looking back, however, I think the experience taught me how sensitive web site owners are. Some may want to let the air out of your car tires in exchange for your honesty.

Date: 2007-10-05

The Influence of a Social Media Internet
If you believe that social media begins and ends with sites like LinkedIn, Facebook, Digg, Reddit and Sphinn, that rock you’re living underneath must be cozy. If you assume social web sites are all about eye candy and juicy talk, you may be right.

Date: 2007-09-14

Streamline Collaboration in less than 60 Seconds
Creating an effective company intranet just got easy with WebOffice. Share information and collaborate with co-workers, partners and clients - anywhere in the world.

Date: 2007-09-12

Women in Search Luncheon
TopRank’s Melinda Cayetano and Dana Larson attended the Women in Search Luncheon with over 50 in attendance. TopRank is proud to have been a co-sponsor of the event along with Danny Sullivan.

Date: 2007-08-22

What The People Want: SEO With Usability
If you are in the business of optimizing web pages and promoting web sites in search engines, in all likelihood you've never personally experienced the product or service you're paid to market.

Date: 2007-08-03

Giving Others The Keys To Your Blog
As a parent with a teenager who runs a quick errand with my car and returns 4 hours later, I understand how difficult it is to hand over your beloved "thing" to somebody.

Date: 2007-07-13

Useful Social Media Tools & Sites For Women
When it comes to social media tools, most are not gender specific. That's a good thing, as it means they can be uniformly useful for everyone, but it's a sign of evolution when more specifically targeted sites start to appear.

Date: 2007-07-06

How To Successfully Navigate The Course Of Your Career
Do you know where your career is headed? Are you on track, implementing your plan, or waiting for someone else to tell you which direction your career should take next or just letting opportunities and offers come your way hoping they provide what you truly desire in your career?

Date: 2007-06-22

The Discipline Behind User Experience Design
Bryan Eisenberg, of FutureNow, has written an article called Web Marketing and Analytics: Process, Talent & Tools that raises several points about the practical, necessary work to be done in persuasive, user centered web site design.

Date: 2007-06-08

Search Engines Afraid of Committment
I recently read a story on relationships that came to mind today as a possible way to understand why search engines are desperately spending Millions and Billions in Acquisitions.

Date: 2007-05-25

Exactly What Does "Women In Tech" Mean?
Last week I breezed past a few items on the Internet that raised my curiosity about the topic of women in technology. It dawned on me that we may not all agree on what the definition is. I may not know what a tech chick really is.

Date: 2007-05-11

Finding The Women In Tech & Search
A post about women in search engine marketing and their history was written about in length by Danny Sullivan, in SEM No Longer A Boys Club? He defended the number of women speakers at his conferences and pointed to other articles that congratulated or noted recent contributions by women to the search marketing industry.

Date: 2007-04-27

Postal Rates Are Going Up
On May 14th the new postage rate increase will make mailing more complicated. mailstation™ and Pitney Bowes can help.

Date: 2007-04-24

SES - SEO Women Lunch
Not a walk in the park. Day 3 of the NYC SES conference is the day that a Women in SEO luncheon gathering took place a few blocks from the hotel. It was invite only, which meant I got to go because I’m a woman. Nothing else special. Like an engagement over TV or anything.

Date: 2007-04-13

Blogosphere Grows To Over 70 Million
Despite rumors to the contrary, Technorati is not looking to sell, but looking deeper into their sphere. Technorati President, David Sifry, delivers the "State of the Live Web" address post today, expanding the scope of Technorati's quarterly State of the Blogosphere.

Date: 2007-04-06

Access Your PC Remotely With WebEx!
WebEx PCNow operates over the WebEx MediaTone Network, a global network designed specifically to deliver secure, reliable, high quality real-time communications servicesensuring that your remote access experience is just like being there...

Date: 2007-04-04

Q&A: Has My SSL Caused My Site's Ranking To Drop?
Dear Kalena... Just last week, when I search for my product brand in Google, my site appears on the 4th rank. My host offers a Meta Tags Analyzer in which I have used to maximize the use of tags and my site has been rated excellent in relevancy, etc...

Date: 2007-03-30

Usability and SEM Virtual Education Opportunities
Learn from your living room or heck, just stay in bed. The following are some educational and information opportunties coming up in the user centered design, human factors and search marketing industries.

Date: 2007-03-23

What To Expect From A Brand New PPC Campaign
There are reasons why a brand new pay per click campaign will take time to start performing at an optimum level. 1. There is no click through history so Google assigns a predictive quality score rather than one based on historical performance.

Date: 2007-03-09

Test Your Podcasting Knowledge
How much do you know about podcasting? Take the podcast quiz and test your knowledge. Question: Are there any size limitations to podcasts?

Date: 2007-02-23

Will We Know It When You Leave?
Someone I met on the Internet went M.I.A. He recently turned up again, to explain he had been in a serious accident in which he suffered a life threatening injury.

Date: 2007-02-09

A Little Blog Buzz Goes A Long Way For Artist
Nina Sachie Matsumoto, better known as "SpaceCoyote" on the Net, knows full well the power of Internet buzz. A Japanese manga-style rendering of "The Simpsons" traveled from social networks to office bulletin boards to the desk of...

Date: 2007-01-26

Content Rich Creativity
We have all heard the term content-rich, but what does content rich really mean? Content rich means different things for different individuals, because what one person finds useful, another may not.

Date: 2007-01-12
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