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Blogs
Blogger, Blogosphere, Web 2.0... |
Business Advertising
Promote, Distribute, sell... |
Business Information
Search, Internet, Marketing... |
Business Marketing
Marketing, Budget, Planning... |
Business Schools and Education
Professional, Job... |
Business Software
Download, Desktop, Search... |
Business Technology
Internet, Portal... |
Customer Relationship Management
Help, Manage, Run... |
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[2005-08-31] Does Your Marketing Plan Need Changing?
Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is.
[2005-08-29] Using Trade Shows to Investigate Your Competition
Your company is in a precarious position. The marketplace is changing daily. New companies enter the industry. Your competitors are constantly unveiling new products, new services, and/or new marketing strategies. How do you keep up with - or even better, how do you anticipate -- these changes?
[2005-08-24] Mom Entrepreneurs-Leverage Yourselves!
You need some extra money each month and you're thinking of starting a new business. You know deep down that you have what it takes to do almost anything.
[2005-08-23] Make Your Marketing Solve A Problem
You may be engaged in marketing activities that are working against you. Or, at the very least, are making sales more difficult. It's a common problem - marketing that focuses on what your company can DO and what your company KNOWS and how much experience you HAVE.
[2005-08-15] A Business In One Sentence
Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. I prefer to use his same system for creating clarity for myself in what I'm selling, creating an elevator or introduction speech, and also material for my website, brochures and business card.
[2005-08-10] What The Heck Is A Campaign And Why Do I Need To Do One?
Many people ask me, "What is a postcard campaign, exactly?" "And why do I need one?" As I have been educating my clients one on one for years now, I suddenly had the bright idea that I needed to explain this for more than just one at a time and in further detail. So here goes…
[2005-08-04] Business Branding
Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of your business and could very well be the most important one.
[2005-08-04] Business Disaster? Won't Happen to Me
As fast as you can say business disaster, your business can go up in smoke. That's what happened a while back to Castle Carpet One.
[2005-08-01] Businesswomen's Dilemma: The Double Bind of Communications
Most women are damned-if-they-do and damned-if-they-don't when it comes to communicating in the male-dominated world of business. In order to compete, they must find a delicate balance between authority and likeability.
[2005-08-01] 4 Ingenious Ways to NOT Give Away the Digital Farm!
A few days ago a prospect replied to one of my follow up auto-responders where I asked how they were doing and if they had any questions or if they needed help with my free workbook they downloaded.
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