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Blogs
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Business Advertising
Promote, Distribute, sell... |
Business Information
Search, Internet, Marketing... |
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Business Schools and Education
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[2004-06-30] 15 Ways To Build Customer Loyalty (Excerpt from "How To Start Your Own Business")
There was a time when customers were fiercely loyal. Today, however, customers seem to have a "what's in it for me" attitude, and will jump from one merchant to another to "find the best deal" or whatever will satisfy their needs at that moment. They do business on a one-way basis. Yet, there is always the lure of "customers for life" possibility.
[2004-06-30] Email Reflections: 10 Simple Courtesies
Okay, you are super busy or you are down to your last email before heading home. Maybe it's first thing in the morning, you have a full in box to read and handle, all before your meeting starts in 10 minutes. It's easy to be in a rush and dismiss the little things, however...
[2004-06-28] Getting Back in the Work Force After 50
Whether you've been forced into early retirement, downsized, or are tired of being at home and eager to work again, or even taking your first job, entering the work force after the age of 50 can hold some challenges. Here are some tips from someone who coaches a lot of people in this transition.
[2004-06-24] Writing Articles that Get Read
Writing articles is one of the best and most effective ways of promoting your business because it does three things:
[2004-06-24] Ten Tips for the 'Displaced Corporate Woman
Once upon a time there were what were called "displaced homemakers." If you're too young to know what that phrase means, this article may be particularly helpful to you. It referred to women who were taking their first jobs in the workplace after having been home raising their children; generally speaking, because of divorce.
[2004-06-23] The 10 Cornerstone Principles of Marketing
There are four parts to a marketing system and they rest on ten cornerstones.
[2004-06-16] The Chicken or the Egg?
Even before I checked my calendar on Monday morning, I knew the appointment would be there.
[2004-06-11] Working At Home - While Still Working Your Day JOB
So you want to start a home business? You're ready to get out of the typical everyday routine job you have now and turn in your two weeks notice. But before you do that there are a few things you must consider.
[2004-06-09] Segmenting Your Target Audience Through Your Copywriting
Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you "Know Thy Target Audience." In order to write effectively you have to know this one group of people and know them well. I guess that's why many people get so frustrated when it seems they have more than one preferred customer base. One of the most frequent questions I get asked is, "What if I have more than one target audience?" In all actuality, you probably don't. You just have different segments of the same audience.
[2004-06-09] To Outline Or Not To Outline
Ah, the age-old writer's debate--to outline or not to outline?
[2004-06-08] Are Your Marketing Dollars Being Spent on the Right People?
When it comes to bringing in new clients, the biggest mistake I see people make over and over again is that they don't target their marketing. They tend to go after EVERYBODY'S business instead of going after the business of the people who might actually be prepared to purchase their product or service.
[2004-06-07] Freelancing: Setting Your Rates and Raising Your Rates
"How much do you charge?"
If ever a question was designed to bring up all your issues around confidence and self-esteem, "How much do you charge?" is the one.
[2004-06-02] Going On A Word Diet
There are three ways to write a first draft. One is to ink whatever surfaces, in whatever order without regard to grammar, spelling or staying on topic. After the free write, the points, and message extracted for notes or an outline. Time is its adversary and clarity chisels its way forward slowly.
[2004-06-01] Working at Home While Caring For a Loved One
I often sit and wonder "where did the day go?" I know there is 24 hours in the day, 8 of which I spend sleeping. So that still leaves me 16 hours to get my daily activities done. Funny, how 16 hours sure does seem like 6.
[2004-06-01] Putting Your Expert Team Together
As a freelance writer myself, I know how important it is to have, and keep track of, experts to interview. Here are a few ideas on the topic:
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