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[2004-04-23] A Great USP is the Key to Great Publicity
Whenever I speak to professionals and business owners about publicity, I always talk about the important the Unique Selling Proposition (USP). This topic generates lots of comments and questions. This is how to relate the USP to great publicity.
[2004-04-23] Is Your MLM About To Go Bankrupt and Leave You Flat?
Investing in a legitimate MLM is probably the best way to ensure that your MLM is not going to go bankrupt on you. This is not always an easy thing to ascertain even when you have access to detailed information about the multilevel marketing company you have invested your time and money in. Even the best of them has had problems with regulatory bodies and litigation so the best idea is to explore the legality, legitimacy and financial stability of the MLM in question.
[2004-04-23] 10 Expressions to Avoid in Sales Communication
Keeping up with what words are in and out isn't hard. Yet, with all the other more important things on our to-do list, it doesn't get remembered easily.
[2004-04-23] Top 10 Mistakes Made in Business Plans
Lenders and investors may see hundreds of business plans in a single day. Make your business plan stand out against the rest, and avoid these common mistakes.
[2004-04-23] Should You Start a Home Based Business?
Whether or not to start a home based business is probably one of the most important questions that you will ever have to answer. If you are even seriously pondering the question in the first place, then it probably means that there are circumstances in your life which are causing you to consider undertaking a venture which will have a significant and far reaching impact on your own life and on the lives of your immediate family memebers as well. Before you take a leap of faith into becoming a small business owner, there are a few areas of your life which will be impacted and which you should seriously consider before coming to any final decision as to whether or not a home based business is right for you.
[2004-04-12] The Coming Wave Of Mature Women Entrepreneurs
There is a growing wave of retired female workers getting in on the massive amount of money to be made in the home based business field. The list of products and services that the older worker can provide is almost endless. Older workers usually come from the school of thought that if a job is worth doing it is worth doing properly and this gives them an edge in modern business. I know I would trust an older person to do a job right, more than a younger less experienced person. The empowering effect of a retired female worker augmenting a restrictive retirement income or better yet, getting off welfare and starting her own home based business is inspiring to witness.
[2004-04-07] Why Do Grandmothers Make Better Home Business Entrepreneurs?
There are many home based business ideas that are taking root as an economic force to be reckoned with these days. The people who are taking advantage of them are coming from all types of social backgrounds and the work at home industry has proven to be most effective in producing a new boom of working grandmothers. The fact that retired female workers can now re-enter the work force under their own terms has been a great help in raising the self esteem and living standards of the older generation.
[2004-04-01] Raising Your Rates Can Increase Your Business
How many times have I heard literal horror stories from Internet business startups? Too many times to count! I get emails from those who just simply can't seem to make a living online. They've tried everything (according to them) and are still struggling to make ends meet.
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