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[2003-08-29] Build Your Writing Inventory
Want a professional writing secret? Build your writing inventory. Unless you have an inventory, you have nothing to sell. Artists and photographers happily build up their inventory of works. Artists paint and draw, creating works which may sell next month, next year, or in 20 years. Photographers, even when they're working on commission, shoot images for stock.

[2003-08-29] 'Did you turn it on?' The mystery of the missing subscribers
Once upon a time, I bought a toaster oven at a large discount store. When I tried to bake a potato, I turned the temperature dial to 350 F. Nothing happened.

[2003-08-28] Shift to Full Power Marketing
Marketing should run like a car's engine. Give it the right fuel and you'll enjoy steady acceleration when you step on the gas, but let the tank run dry or put in diesel when your engine runs on gas and it will sputter and stall.

[2003-08-28] Offer More Payment Options than your Competition
In order to be successful online, you must provide your customers many quick and easy ways to pay for your goods and services. It is not enough to ask folks to send a money order or check to your house or place of business. You must go further.

[2003-08-28] The Simple and Surprising Marketing System That Builds Sales
Is your business doing as well as you'd like? Why not? Pause for a few seconds to think about the answer to this question. Got it?

[2003-08-28] Transforming an Invisible Website to a Traffic Magnet -Part 2 of 3
--------------------------------------------------- Day 4 (Thursday) : Submitting articles --------------------------------------------------- You should not ignore the fact that writing articles about topics of your expertise can give you great exposure, more credibility and exactly the targeted visitors you want to reach .

[2003-08-28] Transforming an Invisible Website to a Traffic Magnet -Part 3 of 3
------------------------------- Establishing Reciprocal Links ------------------------------- Spend at least 15 minutes each day on reciprocal linking strategies.

[2003-08-28] Difficult Customers Increase Your Profits
Customers are very savvy and have ready access to information. They now are more aware of their rights and are willing to demand excellence. In this context, we should take a positive view of our difficult and demanding customers and learn from them.

[2003-08-27] Simple Steps to Increase Your Sales
Wouldn't it be just fantastic to be able to offer your website visitors exactly what they wanted each and every time? One of the greatest selling myths is that you only have one product to sell.

[2003-08-27] How Do You Score on the Marketing Emotional Intelligence Test
Remember that email rounding the Internet recently: "If we could shrink the Earth's population to a village of 100 people, this is what it would look like: There would be 57 Asians, 21 Europeans, 14 North and South Americans, and 8 Africans. Seventy people would be non-white; 30 white. Seventy would be non-Christian; 30 Christian ...."

[2003-08-27] Maximizing Your Sales Opportunities
"If you saw a $20 bill lying on the sidewalk would you leave it there?" At this point many sales people think their job is done once they have closed the sale, particularly in a retail environment.

[2003-08-27] How To Fire A Customer
It must be Tax Season. How do I know? I'm swamped with work. And I just fired a client. Again.

[2003-08-27] When free is just another word for nothing left to lose
Lessons learned on particle marketing for e-Business marketing and web services. Amulet Development Corp. (www.amuletc.com) launched its own web service eCriteria (www.ecriteria.net) an affordable and time efficient database design/publishing resource for beta testing in mid 1999.

[2003-08-27] Giving the Gift of Great Customer Service
Do you find yourself on a constant search for innovative and creative ways to thank your customers for their business? What is the perfect gift and when is the ideal time to give it? During the holidays, everyone is flooded with food, flowers, cards and calendars from vendors of all sorts in an effort to show appreciation and keep good customers coming back.

[2003-08-27] Public Relations: Power Tool for the 21st Century
I address this article to businesses, associations, non-profits and public entity managements seeking a direct connection between the money they're planning to spend on public relations, and the achievement of their organizational objectives.

[2003-08-27] Ready For A Business Recovery?
Who wants to face the challenges of a business recovery without a ton of firepower? Especially when getting your piece of the action almost certainly depends upon how well you modify the behaviors of your target audiences.

[2003-08-27] The "Not So Secret" Secrets of Success
Have you ever heard of the "secrets of success"? Many times people are trying to sell you these "secrets" for a very high price! Well, in my five years of Internet marketing experience, I haven't learned any "secrets".

[2003-08-27] How to MROI (Maximize Return on Investment) in Your Marketing
MROI means Maximizing Return on Investment. How do you do this in marketing? Track, measure, analyze, strategize. Get the data and massage it when you plan your marketing strategy. Here are some questions you should be able to answer.

[2003-08-27] Targeting ... How We Used it To Increase our Direct Mail Responses by 200%
A few years back we were marketing a specific type of packaged creative service through our dm consultancy. The service had wide ranging benefits for all industries. As a testing exercise we decided to hone in on one industry and see what happened.

[2003-08-26] Basics of Search Engine Submission in a Changed Search World
To Search Engine Optimizers, who submit client sites on a regular basis to the search engines, it can seem as though submitting sites via the standard forms at those sites is the most mundane and routine part of our jobs. It's easy to forget the host of small business webmasters out there who do it themselves and need guidance through the maze of submission confusion.

[2003-08-26] Enjoy your business
Are you looking to build an income online ? Then, unless you are here just for reading, you must take action now. You must come out of your sweet sleep and begin looking around. You will not reach any magical results unless you decide to make the wheels going.

[2003-08-26] How to Boost Your Chances at Having a Successful Web Site Part 4
Web site design (Continued with a real estate site example)-- If you use a picture of a house on the main page of your site, use a picture that has a happy, smiling family in front of the house.

[2003-08-26] How To Get Thousands Of Dollars Worth Of FREE Publicity For Your Business
The first step to getting loads of free publicity for your business is to ask yourself - what's newsworthy?

[2003-08-26] 7 Ways to Improve the Chances of Your Business Strategy Succeeding
Like most strategic plans, yours is probably missing some important details. But then that 'WOW' project team that your manager kindly volunteered you for last week will soon map out the details...or will it?

[2003-08-26] Are You An Internet Daredevil?
I went and saw the new superhero movie 'Daredevil' this weekend, and for some reason it got me thinking about the Internet. This is probably a sign that I spend far too much time online--I can't even take in a flick without pondering on some aspect of cyberspace.

[2003-08-26] Can Newbies Avoid The Pitfalls?
Yes indeed! If you are a young person who has decided that a career in public relations will be your Latte Grande in life, here are four situations in which you do not want to find yourself:

[2003-08-26] Getting help - using mailing lists
Getting help - using mailing lists What is a mailing list? It's a discussion group that converses by e-mail. Mailing lists cover a wide variety of topics, at all levels. Many lists have a moderator, who will check posts for suitability before the go out to the list members.

[2003-08-26] 10 ways to work through a business slowdown
In running any kind of business, it's inevitable that sometimes business will slow down. This might occur due to an upcoming holiday, seasonal variations, or uncontrollable circumstances.

[2003-08-26] Building Your Own Email List!
So how do you acquire the e-mail address and names?

[2003-08-26] How to Boost Your Chances at Having a Successful Web Site Part 2
(Continued from Part 1) Purchase your own domain name (Continued) -- Did you know that you can purchase a domain name for $21.95 a YEAR?? That's it! From there, you'll want to use a professional hosting company, which will provide an address for your Web site.

[2003-08-26] Communication is really a part of the ‘sales’ process
People buy or say ‘yes' to something, for emotional reasons in relation to benefits ‘perceived' and sometimes received. They use facts to back up or justify their purchase or decision.

[2003-08-26] Are You Reaching Everyone Who's on the Internet?
Statistics of Internet usage are showing that we need to keep broadening our thinking.

[2003-08-26] How To Survive "No, Thanks." In Business
When owning or operating a business, it's inevitable that sometimes, people will not buy your product or service. This might occur early in the contact cycle, or it might occur later, after you've expended some amount of time, money, and effort. While this never feels good, here are 10 ways you can minimize its impact on you and your business.

[2003-08-26] Internet Marketing's Number One Greatest Secret
Success at building and operating an on-line business hinges upon your recognizing one very important fact. That is, that operating an on-line business is no different than operating an off-line business.

[2003-08-25] Sell More Products and Services with Testimonials
Testimonials are all-important to sell anything. You may already have testimonials for your new book and service, but do you have testimonials for other promotional pieces?

[2003-08-25] The Power of a Story to Market Your Product On the Internet...
The Power of a Story to Market Your Product On the Internet... And How to Create One That Will Sell Your Product.

[2003-08-25] Utilize Those Traffic Exchanges
I`ve had people come to me and say "Traffic Exchanges are useless, and I don`t have time to click anyway", or they`ll say "There are too many of them, and I find it all overwhelming"

[2003-08-25] Building Downlines and Keeping Them
You know the scenario: You join some program, work your butt off to promote it, to get signups, and you feel like you`re hitting a brick wall. After a few months, you give up, and try something else, or give up completely.

[2003-08-25] DEBT COLLECTING Q & A - #2
Dear Jim, I have a client who, for the most part, is an excellent customer. However, I've run into a problem. He has refused to pay a $7,500 bill, claiming that they had to hire someone else to re-do the work we did for them.

[2003-08-25] How to get more hits on your website
You need more hits, more traffic? Well don't we all :). If this is one of your first stops on your quest to find help to generate more traffic to your site then you are in luck. That means you have not spent a ton of hours trying out stupid scams, or paying someone too much money to attempt to generate traffic to your site.

[2003-08-25] How The Affiliate Masters Make Massive Sales
Everyone involved in Internet marketing knows the names of the affiliate program masters. Marlon Sanders. Mark Joyner. Jimmy D. Brown. Terry Dean.

[2003-08-25] Know Your Business From Top To Bottom
Every business environment has its own special technique of operating and to know all aspects of the key elements is what makes it successful or is what makes it more difficult to survive.

[2003-08-25] Four Easy Steps to Establishing a Website
Are you ready to establish a web presence for your organization or business, but overwhelmed by what appears to be a process that is complex and expensive? Unfortunately, this process does indeed seem confusing, given the variety of companies selling their services and the inconsistency of pricing from vendor to vendor. But establishing a web presence can be simplified if you follow these four steps.

[2003-08-22] Quit Discounting and Start Packaging to Make More Money
We all know consumers are motivated by good offers and great deals. They want to feel like they are receiving a great value. Business owners are often inclined to discount their goods or services to appeal to their customers and prospects. Discounting by offering a dollar amount or a percentage off is certainly an easy and enticing way to stimulate sales and/or increase trial. But, there may better ways to accomplish the same tasks.

[2003-08-22] The Art Of Easy Self-Promotion (Part One)
All selling starts with self-promotion. Before anyone will give you money, they have to know something about you. They need to feel comfortable with you and to trust you. This means that they have to get used to seeing your name and your story.

[2003-08-22] 5 Deadly Effective Sales Letter Profit Boosters You Can Use Now!
1) ASK QUESTIONS YOUR TARGET PROSPECT CAN ANSWER "YES" TO Asking questions in your sales letter is a powerful way to truly engage your readers. It creates a need for an answer, and separates the buyers from the uninterested.

[2003-08-22] Science and Psychology: The 2 Business Miracles
Psychology and Science are formidable and innovative forces taking the business world by storm. And you can benefit enormously from these forgotten secrets, once the preserve of a powerful elite.

[2003-08-22] Would You Like An Ebook With That? What McDonald's Can Teach Us About Internet Marketing
In a class I just attended called "Creativity and Innovation", we discussed the many types of ways to brainstorm ideas. One of the ways of brainstorming ideas is to put yourself into another industry than the one you are currently in and think about your question from their standpoint.

[2003-08-22] How Much Should I Spend on Advertising My Site? Part II
In part I we looked at three things you need to decide before you can calculate how much to spend on advertising. In part II we will look at how to take that information and put it to use. Using the numbers we came up with in part I, let's see how much we can afford to spend on advertising:

[2003-08-21] Debt Collections Q & A #3
Q) My small business has grown over the past year, but the growth has also brought more past due accounts. This is the first year I've had these problems. Am I doing something wrong? Tom S., Boulder, CO

[2003-08-21] The Pros and Cons of Three Common Internet Marketing Strategies
Have you ever been confused by two different strategies in your online marketing efforts? I see the inconsistency of ideas all the time, whether I am sending out my ezine or selling products online.

[2003-08-21] Please Don't *You* Buy Any More Useless Reprint Rights
Yes, one of the quickest ways to get into business for yourself is to buy the reprint rights for someone else's product. It saves you the time and effort of developing your own product.

[2003-08-21] Web Site Checklist For Low Sales
What good is your Web site if you want to sell something and your aren't? If your Web sales are down, check your copywriting. You need Web site copy with marketing pizzazz.

[2003-08-20] The Barter System - Overlooked and Underrated
The barter system is one of the most overlooked and underrated forms of site promotion available today. Bartering is one of the fastest ways to increase your traffic almost overnight.

[2003-08-20] Making Bar Graphs in HTML
The visual presentation of information is often far more effective than simply stating the facts. Want to show how much your customer base has grown? Looking to compare apples to oranges? Have a frequency distribution of any sort to display? Perhaps a bar graph will do the trick.

[2003-08-20] EXHAUSTED OR EXHILARATED, WHICH DO YOU CHOOSE?
The answer to that question would seem to be obvious. If we stop to look at behavior, though, it seems many folks prefer exhaustion. They might say differently, but, behavior seldom lies. There is no question that folks are busy beyond belief. But, what are they busy about?

[2003-08-20] MOVE UP – FLY BUSINESS CLASS
Tired of flying economy. Sick of peanuts and terrible in-flight movies? Desperate for a little legroom? Then maybe it's time you moved up to Business Class.

[2003-08-20] The Truth About Link Exchanges
It doesn't matter where you look for advice about increasing your search engine traffic, everyone is telling you that having as many reciprocal links as possible is one of the best ways to improve your ranking. While it is true that most search engines consider how many reciprocal links your site has, and it does affect your ranking,if you're not careful it can actually hurt you instead of help!

[2003-08-20] Get More Customers - With Less Work!
A lot of website owners work tirelessly at increasing their traffic. They submit to FFA pages and classified sites. They participate in startup programs and pop under exchanges. There is no end to the gimmicks they will try, all in the hopes that they'll get more customers.

[2003-08-20] Why Don't People Get It?
I had an interesting conversation with my mother on Sunday. Well, ALL conversations with my mother can be termed as "interesting". They're sorta like "mental lucky dip", because you never know in advance what planet she's going to be on. No, I'm not saying she's crazy.

[2003-08-20] Email Marketing
If you don`t know it yet, you will probably learn over time, that email marketing is probably THE most effective way of marketing online. That is, IF you do it the right way.

[2003-08-20] The Truth About Joint Ventures: How to Eliminate Your Competition By Making Money From Them
I'm sick and tired of getting hundreds (sometimes thousands) of Joint Venture proposals per week, all claiming the same thing...

[2003-08-20] How NOT to Appear Like a Spammer
You've probably received something that is called SPAM. SPAM is unsolicited email commercial. Many people harvest other people's email addresses on email and web forums and send them info that they didn't request. This is very frustrating because you loose your precious time deleting those unwanted messages. In this article I will try to explain how NOT to appear like a spammer.

[2003-08-20] Marketing Before Publication
New writer's are often told that once they're published, it'll be up to them to market and promote their own book. Previously unpublished authors, or those who've had a book accepted for a mid-list publication, often find themselves left in the cold by the traditional publishing house, sometimes to the point where they're unable to earn back their advance.

[2003-08-20] TEN answers that turn Your visitor in to Your Customer
You know... Before purchasing your product a person comes to your order page minimum of 7 times? Nodody buys a product or service in their first visit. People search, compare, estimate, test... They look for affordable and good product that fulfil their needs.

[2003-08-19] Editing Yourself
Not everybody has access to a professional editor. Sometimes, you're forced to edit your own writing - a danger some of us know all too well.

[2003-08-19] Five Hints for Surviving a Business Slump
Starting and running a home-based business has plenty of benefits and can generate a decent living quite easily, but the ride isn't always simple. When sales are slow or new customers are sparse, you don't need to throw in the towel and call it quits.

[2003-08-19] Debt Collecting Q & A – #5
Jim: My question is simple. I don't like to mess around so I just hand my delinquent accounts over to an attorney who sues the client right away. I either get a judgment or they pay just before the court date. Why doesn't everyone do it this way? Barry (OH)

[2003-08-19] Networking: Your Way to Build Business Relationships - Part 2
Guidelines for Business Cards and Preparing Your Small Talk In the first installment of this 3-part article, we discussed networking events and how to 'work' a room.

[2003-08-19] You're In Good Company
"STARTING, GROWING AND MAINTAINING YOUR BUSINESS IS TOUGH." That's one sentence that you will hear come out of my mouth again and again. I tell it to all of my clients, and I tell it to most of the people I meet who are trying to start a business who are NOT my clients.

[2003-08-19] Give Prizes and Get Sales - Start Now
You will be pleased with the results of the reading incentive strategy, which I am going to explain in this article. This is how I have managed to increase readership of a particular sales page resulting in a considerable increase of sales for that particular product.

[2003-08-19] How to Overcome your Computer? Part #1
Is your computer giving you a headache? Are you struggling to practice every new tip you learn? But it is just useless because it's impossible to recall.

[2003-08-19] 9 Fast Ways To Multiply Your Income
Would you like your marketing dollar to do the work of 2, 5 or 10 dollars?

[2003-08-19] How Celebrities Build A Brand
Believe it or not, almost a decade ago a company called Salton, Inc. was creating a household product that would skyrocket to mega success.

[2003-08-19] Candid Conversations Between Internet Millionaires
I sat around in a hotel room chatting with two other *very* well-known internet marketers recently. We brainstormed and shared observations until three in the morning :-) I thought you might enjoy the simple yet profound insights and wisdom shared by these two multi-millionaires. Look for ways you can directly apply this knowledge to your business activities.

[2003-08-18] Eight Bite-Sized Tips to Break Out of Affiliate Limbo
It may be popular but it's not easy. Affiliate programs are the most popular way to make money on the Internet. But making a living online from them is hard enough with different people telling you different things.

[2003-08-18] The Secret Key For Any Offline Business To Profit From The Internet... Even Without a Website!
The secret key I am talking about has been used by top internet marketing specialists to generate profits for years, but is just now taking hold in mainstream American business. From major corporations to the local restaurant, pioneering companies are finally beginning to learn how they can truly profit from the internet.

[2003-08-18] 8 Easy Ways to Boost Credibility and Online Sales
Credibility is a big concern on the Internet. If you want to sell products or services online, it's essential that potential buyers trust you. Follow these strategies to build trust with your web site.

[2003-08-18] How Much Time Should You Spend Marketing?
Clients ask me how much they should market and what's a realistic amount of time. They're not always happy when I say, "Almost all the time!"

[2003-08-18] Five Easy Ways To Write And Sell More
Globalization affects writers too. In 2003, you'll find yourself competing with writers from all over the world for space in newspapers, magazines, and on the bookshelves. You can, and must, fight back. You need to get creative. You need to write more, and sell more.

[2003-08-18] The Business of Being Creative
Creativity is within everyone. We are born with it. Those who choose to wake up & utilize it through balance, will climb to the top of the ladder & without burning out. This article is about locating the ladder & beginning the upward climb.

[2003-08-18] Writing Out Of Your Comfort Zone
Are you willing to write outside your comfort zone, or do you refuse to consider working with companies outside your sphere of experience? Many copywriters needlessly restrict their income when they don't consider that *every* business is a potential market.

[2003-08-18] Write a Short Book and Prosper
Imagine yourself a published non-fiction author! Imagine what a print or eBook book would do for your business?

[2003-08-18] How to Be So Successful and Happy You Don't Want to Retire
Herb Kelleher was on my Southwest flight the other day from San Antonio to Dallas. Formerly the CEO of Southwest Airlines, he is now retired and Chairman of the Board. However, he doesn't know he's retired.

[2003-08-18] How to Get Your Emails Noticed
I'll cut to the chase: The way to get noticed is to change something.

[2003-08-18] Business Expenses
Business Expenses In general, the IRS Code No. 162 allows deductions for all necessary and ordinary expenses your you incur while carrying on business transactions for the purpose of earning income. Following is a list of the most prevalent expenses.

[2003-08-14] Goals That Help and Goals That Hinder
Short-term goals, long-term goals, decisions and choices. What to do? Have your goals, and yes, write them down. The short-term goals should get you to your long-term goal, but keep your eye on the long-term goal, as if you were jumping hurdles.

[2003-08-13] A Surefire Way to Increase Revenues
Are you looking for ways to gain visibility, reach potential customers and provide a great service for your existing customers? Regardless of whether you are a start up business or well established, you can increase your visibility and revenues with very little cash outlay for marketing by doing seminars and workshops.

[2003-08-13] Market Your Way To Success
Many people hold the belief that all they have to do is have a good product or service and business success will miraculously happen. Nothing could be further from the truth. Granted, you do need a good product or service, but you also need to let people know your company exists. You must have a good marketing strategy.

[2003-08-13] Where, oh where, can that little font be?
I'm not ashamed to admit it. I am a font junkie. I have so many fonts on my computer that I have lost count. But while I may not know the exact number of fonts I have on my computer, I can easily find the perfect font for my creations within a minute or so.

[2003-08-13] Increase Profits Through Automation
n years past, marketing simply meant running a few ads, doing a bit of direct mail and maybe putting up a poster or billboard. Today, things have changed. Not only do you have the front end marketing and promotions in order to gain customers and clients, you absolutely must have a good system in place to follow up with your customers and keep your name fresh in their mind. Additionally, competition has become increasingly fierce.

[2003-08-13] No Business Woman Is An Island
Sure, you have heard the adage "No man is an island". Did you understand the meaning behind those words? Well it is not that difficult. An island stands alone. Just as, no man stands alone neither does a woman. Often times we, as women want to do all and be all things to everyone. That's because we have learned to wear several different hats during any given day.

[2003-08-13] Online Press Rooms Save the Media Time and Frustration
When Web site usability guru Jakob Nielsen assessed how well major corporate sites met the needs of reporters, he gave them a "D" grade. Journalists who tested sites for him located basic information such as the companies' financials, management team, commitment to social responsibility and a phone number for a PR contact only 60 percent of the time.

[2003-08-13] Stop! Put the site down and step away...
Imagine a successful site, totally dependent on internet traffic for Sales, enjoying good ranking across the board and a Google Page Index of 6. Yep, made in the shade and nothing could be finer.

[2003-08-13] Women's Questions and Answers About, Grants
There are thousands of women scouring the Internet for answers to their questions about grants. Women looking for money, to start or expand a small business is quickly becoming an all out frenzy! Grants are popular because everyone has heard that a grant never has to be, repaid. However, very few people really know the truth or how, the grant seeking process works.

[2003-08-13] Online Marketing: Pay-Per-Click Search Engines
A Pay-Per-Click search engine (also called Pay-Per-Ranking engine) allows you to place your site at the top of their results almost immediately. This comes at a price, though.

[2003-08-13] Get Top Search-Engine Ranking Using Keyword Strategies
Keywords and META tags can dramatically improve your search-engine ranking. Your prospects use keywords and key phrases to find you in the search engines. They give your web pages a chance to come up in the search results when your prospects type in words into a search engine that match the keywords in your META tags and web content.

[2003-08-13] How To Make the Right Friends through Networking
1. Do A Personal Network Inventory. Sixty-eight percent of you are going to find your next job through networking. Fifteen percent of you will use a search firm. Nine percent of you are going to find your future job through newspaper ads while eight percent will be through direct mailing.

[2003-08-13] 3 Essential Tools for Email Marketers
Marketing your business with email is an art. It's very easy to get accused of spamming nowadays. Add to that the filters ISPs are using, and your message may not get through.

[2003-08-13] Develop a web site that stands out from the crowd
Attract your audience with a benefit that is different from other web sites. What is your distinct advantage? What separates you from your competition? What is distinctive about your offer? Why should your prospects choose you over others?

[2003-08-13] Read the Data, but Trust Your Instincts
"Using the Internet at home doesn't make people more depressed and lonely after all," says an article in USA Today refuting the findings of an earlier study. Oops!

[2003-08-12] My 2003 Top 10 Traffic Sources
About half-way through each year I like to take a close look at my stats to get a handle on my best traffic sources. My websites receive thousands of visitors a day and WHERE the traffic comes from is always changing.

[2003-08-12] Quadruple Your Online Sales in Just 4 Months
If you want a quick and simple way to create regular income online, follow my lead.

[2003-08-12] They're customers -- not friends!
Like many net junkies, I tend to sign up in haste and unsubscribe at leisure. Most sites make it easy except for an ezine I'll call "Hal's World."

[2003-08-12] 10 Beer Budget Event Marketing Tips
Are you planning an event or participating in a trade show any time soon? If so, consider the following 10 low-cost marketing tactics before mailing your payment.

[2003-08-11] Realize the Power of the Written Word: Web Site Face Lift: Writing Exercises
If your Web site has been up more than a few months, and you haven't gotten any business, consider reconstructing it so it pulls sales. Here are four writing exercises you must do before you hire anyone to lay your site out.

[2003-08-11] Get Clients to Use your Service Again and Again: Two Solutions (Part 1)
Your Online sales copy matters. Did you know that 95% of small sized businesses (small businesses) fail because their owners don't pay enough attention to staying in touch with their clients with magnetic sales copy?

[2003-08-08] You won't make dollars if you don't use 'Ad'sense
As the dust settles and the excitement caused by Google's AdSense gives way to the normal, everyday routines of old, it's time to put some serious thought into how you can "milk this cash cow" on your own web site.

[2003-08-08] Chill Out With A Summer Time Marketing Plan
Is your business experiencing a summer time slump? Traditionally only industries related to travel enjoy a boost in business during the warmer months. The rest of us tend to take vacations, clean up our desk and while away the time playing computer games while we wait for business to pick up.

[2003-08-08] A Story to Tell: A Quick Guide to Narrative Writing
"So what happened?" When someone asks you that, what do you say? You respond by telling a story - when it happened, where it happened, how it happened and why it happened.

[2003-08-08] Through The Swamp And Around The Forests: Keep Going
Last Sunday night I had a moment of queasy disdain, and almost sent all three chapters of my current novel into oblivion. In my black mood, I hated the book's central idea, hated the characters, hated the setting, and thought that euthanasing the project would be a kindness.

[2003-08-07] No More Hair-Pulling - Successful Ways to Get the Mundane Done!
The house is a wreck, the laundry is in piles, you haven't a clue what's for dinner, and you can't find an unpaid bill. You always feel behind and you're quickly losing the energy or the muster to 'go faster'. If only you could catch up!

[2003-08-07] Use Your Emotional Intelligence When Traveling Abroad
It was a 12 hour flight just from Los Angeles to Frankfurt. That was preceded by a flight from San Antonio to Los Angeles, and it was followed by the 3-hour flight from Frankfurt to Moscow. Most of what people had told me wasn't useful, but using my EQ was. Here are some tips if you're traveling abroad that I gathered on my recent trip to Russia.

[2003-08-01] How to Survive International Travel (and Thrive)
1. Buy a fanny pack with waterbottles and a necklace for papers.