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Blogs
Blogger, Blogosphere, Web 2.0... |
Business Advertising
Promote, Distribute, sell... |
Business Information
Search, Internet, Marketing... |
Business Marketing
Marketing, Budget, Planning... |
Business Schools and Education
Professional, Job... |
Business Software
Download, Desktop, Search... |
Business Technology
Internet, Portal... |
Customer Relationship Management
Help, Manage, Run... |
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[2001-11-25] Sell Books While You Sleep: Submit Short Articles to Multiple Web Sites
Have you wasted valuable time and money on book promotion that doesn't work? Have your press releases been ignored? Have you been too quiet about getting the word out how your book will help solve people's problems?
[2001-11-20] Targeting "Right" Visitors
A few days back a client was sitting with me when I connected to the Internet and launched my browser. He was precariously surprised to see that the default page of the browser was not my web site, but a general purpose portal.
[2001-11-16] Do You Sell A Necessity or a Luxury?
Products and services are a mixed bag. Some are downright necessities. If my toilet explodes, I need a plumber. If your child wakes up with a high fever, you need a doctor. Raging termites, aching teeth, and lawsuits also require services that are necessities.
But most products and services are more luxury than necessity. I often hire a young man to mow my lawn. But if he's on vacation one week, I'll get my out-of-shape self out there and push the mower myself.
[2001-11-16] Save Time and Money Marketing Your Book to One Audience
Let's say that before this year ends, you want to market your book at $20 to 170,000 business women over 40 who want to create a relationship. You have found them on top Web sites through a search for "listening," "communication," and "business women."
[2001-11-09] Promoting Yourself Online
Many consultants have discovered that establishing an online presence is relatively quick and affordable. Getting started is easy. Unless you're already a known commodity, differentiating yourself from everyone else is not.
[2001-11-09] A Quick And Simple Way To Quadruple Your Online Sales Within 3 Months Or Less
I am a non-techie book coach who has been in business for 20 years, but only online for 2 years, and only selling ebooks and special reports for 3 months. In just 3 months I manifested amazing online profits. In the first month, my ebooks sold $75. The second month my sales quadrupled to $300. The third month my sales catapulted ten times.
[2001-11-07] Writers Success, Money & P-NutButter
When you ask writers, why do you write? Most all of us say, *because we have to*.
And many say, *oh, and , its not about the money*
[2001-11-05] The 6 Characteristics of Websites That Sell
There's a simple explanation for poor web site sales conversion. The biggest reason visitors don't buy anything is because the site isn't designed to sell - it's designed to give information. Think of your web site as a Virtual Salesperson, like many sales people, it talks too much. Dazed and confused, the visitor floats around from section to section in the site with no set destination.
[2001-11-02] Consumer Protection on the Internet
While we're on the subject of giving out credit card information on the Web, don't ever give out your credit card number through e-mail. Sending e-mail is just like sending a post card, with the contents of the e-mail open and viewable to anyone who sees it. Educate yourself! The U.S. Federal Trade Commission offers consumer education
information as well as a way to file a complaint online. The FTC doesn't
try to resolve the complaint for you. Instead, filing a complaint helps
them investigate fraud and could lead to legal action against the company.
[2001-11-01] Some Advertising is Doomed to Fail
When people are concerned about the lack of response to their advertising, usually they complain about one of two things. They either say, "I put it in all the popular ezines but nobody responded" or "I followed all the copywriting 'rules' but didn't even get one sale." This dilemma is normally due to one common problem. There is one thing most people don't think about that dooms their advertising to failure.
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