What’s Worth More to You – The Cost of Your Reputation or the Cost to Monitor Your Reputation?
Friday, June 29th, 2012A few weeks ago, Heather Whaling shared the story of Nationwide and how they responded to what could have been a very difficult situation.
While there was still come criticism about the response possibly being less “human” than it could have been from the various Nationwide accounts, it was still a great example of reacting quickly to douse potential flames. (more…)
What Makes People Share Content?
Friday, June 15th, 2012In their 2011 State of the Media report Pew Research predicted that the sharing of news content would be the one factor that has the most impact on the news industry in the next decade.
Most of the content gets shared on Facebook – 2011 saw this figure increase from 44% to 52% of all content shared online.
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