Writing to Satisfy Both Readers and Skimmers on Your Website
Friday, July 22nd, 2011Writing for the Web truly is different from writing for print. One of the most critical ways it’s different is that people don’t read the same way on the Internet as they do on paper. In fact, many people don’t read on the Web at all—at least not at first. Instead they skim and scan to see if your business has what they’re after.
Then, only if they’re really interested will they read your site content word for word. Or do a mix of skimming and reading.
Do You Need a Blog And an Ezine to Market Your Business Online?
Friday, July 8th, 2011Clients ask me all the time…”Do I really need a blog and an ezine or e-newsletter? Isn’t a blog enough?” Lately I’ve even had more than entrepreneurial client tell me “I want to do a blog, but I won’t write an ezine.” Often it’s because they’re either afraid of the extra work, or worried about bugging people with emails.
That’s too bad…Because you get the best results when you have both a blog and an ezine or e-newsletter. So I thought I’d clear up some of the confusion.