How to Use QR Codes to Market Your Small Business
Friday, June 24th, 2011I’m a huge believer in using a mixed-media strategy to market any business…Like using direct mail or print ads to drive people to a Web page; or online advertising to get people into a store. It almost always gets you more bang for the buck than any one tactic or medium by itself.
Website Tweaks That Increase Results
Friday, June 10th, 2011I’ve been reviewing Websites, creating strategic Website plans to make it easy for visitors to find what they want (and for you to achieve your business goals), and writing Website copy for almost 10 years now. Thankfully, Websites have come a long way from the old rainbow text on a black background HTML sites. And flash is finally losing traction as people realize bells and whistles don’t equal sales.
Unfortunately, I still see businesses making the same costly design and layout mistakes time and again.