In today’s online space experts and gurus and ninjas are a dime a dozen. Heck, there are so many self-proclaimed “thought leaders” that the price has dropped to a nickel a dozen. As a result, it can be hard for the consumer of today to tell who is telling the truth and who is telling a tale. Interestingly enough, this proliferation of so-called experts allows for companies that truly have expertise to shine, through their use of content. Never before has there been more outlets to exhibit genuine expertise that goes beyond a hollow profile with nothing to back it up.
Think about the humble cocktail stick.
Nothing fancy – just a short, sharp piece of wood. Simple in design yet still multi-functional.
It can be used for drinks umbrellas. It can be used as a toothpick. It can be used to mix up snack concoctions like cheese and meat cubes. It can be used for cleaning tiny gaps on tiles. And probably quite a few other things as well.