Quelling A PR Crisis With Social Media
Friday, March 19th, 2010When that bad story first hits your computer screen, you can be excused for feeling just a little bit panicked. If you’re like most companies, you aren’t prepared for a PR crisis. You might have some action plan in mothballs, but if it doesn’t include social media readiness, you’re not prepared for a full-blown 21st century PR imbroglio. If you haven’t thought through how social media transforms your PR crisis planning, it’s time to do so now.
Getting To Know Your Customers So You Can Engage Them
Friday, March 5th, 2010“If you don’t eat your meat you can’t have any pudding. How can you have any pudding if you don’t eat your meat!” Pink Floyd, The Wall.
That quote from Another Brick in the Wall reminds me of the cart horse situation with social media marketing: If you don’t know your customers you can’t engage them. How can you ever hope to engage your customers if you don’t understand who they are?