The Top Rocking Women Of Social Media
Posted by Lee Odden | Feb,4 2010
Last week Erik Qualmann posted a list of “All Star Social Media” players in his ClickZ column. Being included in such a list with the likes of Chris Brogan and Scott Monty was humbling to say the least. Erik qualified the list by saying they were mostly people he knew and he welcomed suggestions. I noticed few women were mentioned and knowing there are so many power players, I decided to create a list of my own featuring women that I think “rock” the social web.
The photo to the left is my flexible business partner, Susan Misukanis, who “Rocks” as President of TopRank Marketing.
Many in the list below are from the PR industry that I know so it’s biased in that way. Suggestions of other accomplished & influential women in social media (consultants and corporate) are welcome. Now on to the list:
Katie Paine @kdpaine – Katie is a world traveler, author, consultant and PR measurement guru that has been publishing, presenting and educating us about PR and social metrics long before social media, social web, social this and social that became fashionable amongst communicators, marketers and certainly, mainstream media.
A. Jo. Martin @digitalRoyalty – Amy Martin’s Twitter bio (and follower count of 1 million plus) is one hell of a resume: “Work w/ Shaquille O’Neal, UFC, White Sox and other sports, athletes, entertainment and corporate brands to develop measurable digital & social media strategies”. That’s not all: There’s YouTube, LinkedIn, Facebook, UStream and others. Walk the talk
Charlene Li @charleneli – A true pioneer in the field of social computing, Charlene’s accomplishments with Forrester and as co-author of “Groundswell: Winning in a World Transformed by Social Technologies” propelled her into starting Altimeter Group providing thought leadership, research and consulting on new technologies. She shares insights on her blog.
Tamar Weinberg @tamar – A techie at heart, Tamar has been an active power user and social media marketing practitioner for several years. She’s also an author of an excellent book on Social Media Marketing called, The New Community Rules: Marketing on the Social Web.
Valeria Maltoni @ConversationAge – I like to think of Valeria as an Italian secret social media agent that helps others learn the value of conversations and connecting people on the social web. Among her many other accomplishments, she’s authored an eBook, “Marketing in 2010 – Social Media Becomes Operational” (pdf).
Jessica Smith @JessicaKnows – Once a Wal-Mart mommy blogger and now VP & digital integrator at Fleishman-Hillard, Jessica and I met on a panel (Looking Ahead: The Nexus of Social Media & Public Relations) at PRSA International in San Diego. Her practical insight made a big impression. So very smart.
Shonali Burke @shonali – A true social butterly, Shonali can be found speaking at conferences or Waxing Unlyrical on media & communications topics. More likely, you’ll find her working with clients on strategic communications, PR and social media as an independent consultant – a career she moved into after working with the ASPCA.
Beth Kanter @Kanter – Beth Kanter is a social media force of nature in the non profit space. She has the longest running blog for non profits, is the CEO of Zoetica and co-author of the upcoming book, “The Networked Nonprofit”. In 2009 Beth was named by Fast Company Magazine as one of the most influential women in technology and one of Business Week’s “Voices of Innovation for Social Media. Be social, do good. Walk the talk.
Maggie Fox @maggiefox – Maggie is CEO of Social Media Group, which is a very large social media consulting agency that has worked with the likes of Ford Motor Company, SAP Global Marketing, Yamaha Motor, Corbis and Harlequin Publishing. She’s also a frequent conference speaker and contributes to the SMG blog.
Mari Smith @MariSmith – With enthusiastic Mari, 8,688 Facebook fans and nearly 60,000 followers on Twitter, there’s no question she a power social media practitioner. That “walk the talk” perspective helps her provide social media training and share her insights as a speaker and consultant.
Jennifer Cisney @kodakCB – I think Jennifer is the first blogger with a “Chief” designation, given for her role as Chief Blogger and Social Media Manager at Eastman Kodak. She’s active both in her professional role and personally on sites like Twitter, Facebook and blogging. More walk the talk.
Kami Huyse @kamichat – Not content with simply running her own PR and social media consulting practice, running workshops and publishing her insights on effective social communications, Kami decided to co-found another agency, Zoetica, serving the non-profit sector.
Deirdre Breakenridge @dbreakenridge – Author and c0-author of several important books on PR and social media including, “Putting the Public Back in Public Relations“, Deirdre runs a successful agency, PFS Marketwyse, and is an adjunct professor teaching courses on Public Relations and Interactive Marketing.
Beth Harte @BethHarte – Community Manager for MarketingProfs is a position Beth takes to heart (ba dum bump). It’s a great intersection of social media and marketing plus PR position that allows this long time marketing professional to show her stuff, besides blogging, teaching and speaking at conferences.
Shannon Paul @ShannonPaul – The “very official” Shannon Paul was helping the Detroit Red Wings with their social media before she landed a spot at PEAK6 where she excels even more as a social media manager.
Amber Naslund @AmberCadabra – In my opinion, Amber as Director of Community is exactly what Radian6 needed. Her mix of marketing and social media expertise is shared on Altitude Branding as well as through several eBooks and speaking at conferences.
Liz Strauss @lizstrauss – Don’t be alarmed if Liz calls you a SOB. That’s a good thing. Her SOBCon event is a think tank for social media and attracts the brightest and the curious-est. Liz is another “walk the talk” and highly networked social web enthusiast that blogs, consults and speaks at industry conferences.
Debbie Weil @debbieweil – Debbie “wrote the book” on corporate blogging (The Corporate Blogging Book) when most online marketing and communications professionals were still trying to figure out what a blog was. She runs a successful corporate blogging and social media consulting practice, works as a strategic advisor for Compendium software and continues to share her insights via blog and public speaking.
Laura Fitton @Pistachio – Laura was an early star on Twitter and with a mutual embrace, she’s turned that knowledge and network into a new business, oneforty along with consulting, speaking and co-authoring a book, “Twitter for Dummies”.
Sarah Evans @PRsarahevans – Sarah Evans showed up on Twitter like a firecracker (on my radar at least) and hasn’t looked back since with #journchat, blogging, Facebook, Twitter and plenty of real-world social networking at conferences. She’s also launched sevans Strategy and works as a Community Manager at PitchEngine.
Toby Bloomberg @TobyDiva – Toby is the original social media diva in my book and a long time business blogging evangelist for companies since 2004. She consults with companies on strategic marketing plans that incorporate social and traditional media.
Li Evans @storyspinner – As Director of Social Media for Serengeti Communications, Li is one of the few SEO savvy social media people I know that also has a public relations background. She’s a very active conference speaker, blogger, social network participant and publishes “how to” videos on internet marketing and social media.
Julia Roy @juliaroy – Julia is a Senior Manager of New Media at Coach and is yet another “walk the talk” social media participant with an active blog and participation on social sites ranging from Facebook to Vimeo.
Sally Falkow @sallyfalkow – Sally and I have been on many panels together at Search and Public Relations conferences talking about blogging, SEO and social media. She’s an active social media marketing and PR practitioner that blogs and runs an agency as well as a software services company called Press feed.
B.L. Ochman @whatsnext – B.L. “tells it like it is” as you would expect from one of the few people actually born in NYC, which makes her blog, AdAge DigitalNext articles and tweets both snarky and interesting. B.L. works with Proof Digital Media (part of Burson-Marsteller) as Managing Director of Emerging Media. She’s led some of the earliest social media consulting projects and has been blogging since 2004 (at least).
Check out the Twitter list of social media divas for a much larger group including Serena Ehrlich, Connie Bensen, Jane Quiqley, Rebecca Kelley, Lisa Stone, Lisa Barone and many others. By all means, make suggestions in the comments too.
About the Author: Lee Odden is CEO of TopRank Online Marketing, a digital marketing and public relations firm in Minnesota that specializes in search, social and online PR consulting and training for companies worldwide. Odden has been cited for his internet marketing expertise over the past 10 years by the Economist, Forbes and U.S. News and contributed a chapter to the book, "Online Marketing Heroes" published by Wiley. For the past 5 years he has also been the editor of TopRank's Online Marketing Blog, a Technorati 100 favorite blog and one of the top marketing blogs according to Advertising Age.