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Archive for February, 2010

Finding Useful Business Information Can Be Daunting

Friday, February 19th, 2010

Just about every business with a web site does something to market and promote it. When those companies are asked about web analytics, it’s surprising how many look back with a blank stare.  This isn’t the case with mature online marketers but it does happen a lot with new business web sites and blogs.

For many companies that are new to web analytics the idea of digging in and finding useful information can be daunting.  It’s common marketing sense to measure what you’re marketing, but making sense of analytics data doesn’t always find time in the mix of duties a small business or new web site owner is responsible for.

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The Top Rocking Women Of Social Media

Thursday, February 4th, 2010

Last week Erik Qualmann posted a list of “All Star Social Media” players in his ClickZ column. Being included in such a list with the likes of Chris Brogan and Scott Monty was humbling to say the least.  Erik qualified the list by saying they were mostly people he knew and he welcomed suggestions.  I noticed few women were mentioned and knowing there are so many power players, I decided to create a list of my own featuring women that I think “rock” the social web.

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