Think Locally For More Business Success
Friday, January 22nd, 2010For a long time, small businesses struggled with search marketing, because to succeed, they had to specialize, rather than being all things to all people in a local area. That’s still good advice, but changes in how people use search (and in how search engines work) are suddenly making your location every bit as important as your specialty, at least for some businesses.
How Social Media Budgets Will Evolve In 2010
Friday, January 8th, 2010As we move into a new year, we also are experiencing a shift in budgets towards social media, as well as how they are allocated in the social space. This is evident in Pepsi’s decision to choose social media over Super Bowl ads, but it is also evident in our experiences with our own clients who are putting more resources and budget to ongoing social efforts. In this post, I will acquaint you with some of the ways I think we’ll see social media budgets changing over the course of 2010.