Using Social Media Tools To Keep Up With Customers
Friday, October 23rd, 2009Keeping up with the latest technologies and how consumers use them can feel like a full time job. But ignoring it can also torpedo your best marketing efforts. Here are 5 cutting edge tech trends that you may not be paying enough attention to:
1. Facebook Lite - A lighter cleaner version of Facebook originally designed for lower speed connections, including on smart phones, here and overseas, it’s also gaining traction in beta with some media overloaded techies. Why care? A lot of those nifty widgets you’re using to deliver content to your Facebook page won’t appear in the Lite version.
Increase Your Business Conversions With Direct Responsibility
Friday, October 9th, 2009Who’s in charge of conversions in your company, or at your clients’ companies? Anyone? Maybe it’s time to get on that—a new study by Econsultancy and RedEye, published today, indicates that companies with at least one employee directly responsible for conversions are more likely to improved their conversion rates over the last year.
And it’s not because they’re fudging the numbers to make themselves look good (well . . . probably not). But when you have one person directly responsible for conversions, you have someone you can go to at any moment to know how you’re doing—and what you can do to improve.