Building Your Online Authority And Trust
Friday, May 22nd, 2009There is an interview on Open Forum in which Seth Godin interviews Richard Branson. The question is: Why is small business is better than big business?
Branson explains how he structures Virgin so that it is a series of small companies. People know each other by first name. People need to know each others strengths and weakness, and collaborate, and be responsible for the work they do. Branson believes this open small company results in a better service to clients.
Check out this article on Harvard Business:
There Is Nothing More Important To Owners Than Control
Friday, May 8th, 2009There is nothing more important to a small or medium business owner than control. It is one of the main reasons why they are in business for themselves. As a result even the people that they hire like more control because they are often called upon to do more than their job description. The trouble is that it impossible to have control over everything. Of course, add in something as wide ranging and wide open as Internet marketing and the concept of control seems to be unattainable thus making Internet marketing more of a sore spot than a bright spot.