Top-Down Internet Marketing

I guess a pretty cool article to go with this headline would be about SEO, paid search and social media happening while you are zipping down PCH (Pacific Coast Highway for the uninitiated) in a convertible with your top down. That would be cool. This “top down,” however, refers to an organizational approach to Internet marketing that needs to be more the norm. Imagine the company that has an E-suite that actually understood the Internet. Oh the places you’ll go ….

Most Internet marketing occurs below the Executive Committee, E-suite, or Board Room level. These concepts and ideas around search and social media are tossed up the food chain, but often without the appropriate vision being explained to those who are “making the decision.” This is where the small and medium enterprise has a distinct advantage over the big boys, in my humble opinion. (Question: When someone writes IMHO are they really being humble or kinda arrogant in a sideways manner? Just wondering.)

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