Social media is the next big thing! No, it’s the big thing! It is here, now, and it is big! Let’s face it, if you’re not aboard the cluetrain to social media marketing city, you’re sitting on that station alone!

A pity, then, that social media traffic is so often worthless.

Worthless?

Let’s look at the market signals. Why is it that you pay dollars per click on Google Adwords for financial keywords, yet the same keywords on social networks are priced at five cents?

This suggests to me one of two things. Either the social networks are seriously underestimating the value of their own traffic, or most of the people on social networks aren’t interested in commercial messages. If they were, then the bid values would closely match those of Google Adwords.

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