Pros and Cons of Different Meeting Types
Friday, September 26th, 2008To what extent can emails be used in place of phone calls and face-to-face meetings when maintaining and developing relationships with clients and other important network contacts?
Four bloggers have all agreed to post their answers to the email question simultaneously, each offering a different perspective, with all responses linked. They are: (more…)
Today’s World and Your Brand
Friday, September 12th, 2008If someone were to ask you what your brand is, how would you answer them? Would it be your slogan or tag-line? Your logo? Perhaps it’d be your product or service? Then again, maybe it’s your business’s direction. If the question doesn’t give you an immediate answer, don’t worry - you’re not alone.
In today’s business world, particularly with the proliferation of Web 2.0 resources for marketing and promoting your company/name/product, it’s becoming even more blurry to define what exactly a brand is. One thing that is definable, however, is that if you do have an effective and immediately recognizable brand, your business will be better positioned to succeed over your competitors. So how do you build your brand today?