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03.30.07
Q&A: Has My SSL Caused My Site's Ranking To Drop?
By Kalena Jordan
Dear Kalena...
Just last week, when I search for my product brand in Google, my site appears on the 4th rank. My host offers a Meta Tags Analyzer in which I have used to maximize the use of tags and my site has been rated excellent in relevancy, etc...
Last weekend, I bought a Private SSL to secure my site. Now suddenly, when I search for my product brand in Google, it appears on the 4th or 5th page. Due to the sudden jump, I did the Meta Tags Analyzer again and found out that there are no meta Tags keywords detected by the analyser although they are in the index.html. The title and description is still detected but not the keywords.
When I go to my site and right click on the page, all three meta tags looks complete and perfectly fine as it was few weeks ago. I've checked all meta tags files in both English and German under includes/languages, everything is intact. I don't understand what has happened? I ask for help from my host to check this issue and they said it has nothing to do with the SSL installation. Are they wrong?
Chep
Kalena's Answer:
Dear Chep
Let me take your issues one at a time:
1) I've never found a META Tag Analyzer that wasn't shite. I wouldn't bother using one.
2) I see all your META Tags just fine at this end. I agree with your hosts - the problem is nothing to do with your SSL. See 1).
3) Google and most other engines ignore the content of the META Keywords tag so you don't even need to include one in your HTML. Your site's ranking has zero to do with this tag.
4) Your site's ranking in Google will shift almost constantly because of the way they shuffle data between data-centers. It's quite common to see your site swing between two or more different positions month-to-month.
5) Your site's ranking for your brand is almost certainly due to the unique name of the brand and it's inclusion in your Title Tag and META Description Tag. If you remove the "Welcome to" in your title, you would likely rank higher.
6) I'm surprised your site is ranking for anything. Apart from the Title and META Description tags, there is absolutely no information on your home page with which search engines can compare search queries because it consists entirely of graphics.
You really should include at least 250 words of text on the page and integrate logical keywords into it.
Comments
About
the Author:
Kalena Jordan was one of the first search engine optimization experts in Australia and New Zealand and is well known and respected in the industry, particularly in the U.S. Kalena was one of the founders of http://www.SearchEngineCollege.com and is currently Director of Studies and SEO tutor for the online training institution. Kalena is a member of SEO Consultants and has spoken at the popular Search Engine Strategies Conferences. She is also a moderator at the Search Engine Watch Forums and author of the popular Search Light newsletter.
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