 WebProWorld Marketing Forum |
AdSense Ads Appearing In RSS Feeds
There have been a number of reports concerning the appearance of Google AdSense ads in an RSS feed of note. While this particular service appears to only be in a testing phase, it does demonstrate Google is finally embracing RSS, at least in an advertising sense.
Intel takes wrong turn
Here’s the cold, hard truth. Careful, it stings a bit. Intel, though seeming to finish first in the release of multicore processing, rushed itself to the market on the wrong racetrack.
It's All About Content
Public relations, PR, communications, marketing communications. No matter what term you use, it always comes down to one thing: content. You can have the perfect story, but if the pitch does not work, no one will bite. The pitch is your content.
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| Recent Articles |
Times Are Changing for Woman Entrepreneurs
Although the definition of an entrepreneur, "One who undertakes to conduct an enterprise assuming full control and risk." is not gender specific, it is no wonder that most entrepreneurs are men.
6 Things I Know About Postcards That You Don’t
In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the "best of the best" - in other words, I took the most proven details about postcards that were significant...
Rules Of Thumb For Marketing To Your Past Customers
Keeping in touch can dramatically increase business, when done properly. It's a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before.
Marry Your Marketing Plan
Make a vow to keep up your marketing schedule in good times and not so good times. I have said it time and time again that marketing, no matter what type you choose, is a building process. Here is the whole thing summed up in one situation: Assume for a moment that you had never heard of this thing called "Cola".
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04.29.05
Female Workers Benefit From Supportive Managers
 By David Utter
Women advance up the corporate ladder when managers fulfill a supportive role. In a study commissioned by Texas-based computer maker Dell and market research firm Harris Interactive ...
... respondents widely hailed supportive managers as the top factor in choosing an employer. 63 percent of respondents chose supportive managers in the study that took place in early 2005, while 54 percent cited family and domestic assistance as the top factor.
Companies will have to consider these factors as new workers enter the marketplace. The Harvard Business Review cites US Department of Education studies showing that women with advanced degrees will increase in number by approximately 16%, compared to only a 1.3% increase in male graduates.
About the Author:
David Utter is a Lexington-based technology writer. |
Huffington Shoots Into The Blogosphere!
 By John Stith
Political columnist and commentator Arianna Huffington plans to launch a new blog in May that includes hundreds of leaders and celebrities commenting regularly on the world today. The AP story said the former California gubernatorial candidate would include current news as well as the blog editorials from various people.
"The two most interesting things happening online are the news and the blogosphere and what we're doing here is bringing them together," Huffington told The Associated Press Monday.
She plans on getting contributions from sources as broad as Walter Cronkite, Rob Reiner and former Senator Gary Hart the reports said. There are no plans to edit the entries, including spelling mistakes.
"It will be people's voices, including people's spelling mistakes and idiosyncratic punctuation," Huffington said. "Authenticity always draws people."
Microsoft & Chamber Of Commerce Help Small Businesses
By John Stith
Microsoft and the U.S. Chamber of Commerce have put together a new guide for small business to show them how to handle phishing and Spyware and viruses and the myriad other problems in dealing with security on the internet.
This guide was put together for National Small Business Week and offers a great deal of information to help small businesses maneuver and protect themselves from problems related to doing business on the internet.
Cindy Bates, general manager of Microsoft's small business group says the contents of this new guide reflect an approach to security that spans both technology and social issues.
Bates said, "Computer and online security is a growing concern for businesses of all sizes, but there are several factors that make small businesses more vulnerable than their larger counterparts. For instance, large companies often have IT professionals at their disposal. Small business owners, on the other hand, must make their own decisions about how to secure their computers. Today, security is becoming tighter than ever at large companies, so small business networks are looking increasingly tempting to attackers. What's more, small businesses often end up affected by larger attacks, such as mass worm outbreaks or efforts to harvest credit card numbers."
"Security also is a key focus for the U.S. Chamber of Commerce because its members rely heavily upon information technology and the Internet to run their businesses," said Andrew Howell, the organization's vice president of homeland security policy.
For interested consumers, the free guide can be found at Microsoft Security Guidance Center and from the U.S. Chamber of Commerce Web site.
About the Author:
John has a PR Degree and Likes News and Sports |
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