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How Facebook Reactions Impact Your Brand’s Social Media Strategy

March 3rd, 2016

After several months of waiting for global roll-out of Facebook Reactions to Newsfeeds, the emotion-focused emoji that serve as an add-on to the Facebook Like button have launched in the U.S. As marketers, you may have lots of questions about how this may impact your current or future strategies on this channel. While a change to this network shouldn’t turn your social media strategy upside down (not if you’ve developed a proper strategy, that is), there are things to consider when the largest social network makes a change this visible.

Read the rest of this entry »

How To Get Good Business Referrals In 6 Easy Steps

January 28th, 2016

Why do good business referrals matter?

Think, for a minute, about how you found your last service provider or product you were looking for.

Now if you’re like most people, you more than likely asked your friends or a colleague if they knew of anyone. You might have asked in person or posted the question on your Facebook wall. Or maybe you sent out a tweet or reached out to your LinkedIn connections. Regardless of how you asked, the point is – You Did!

Read the rest of this entry »

How to Write Web Content That Drives Results

December 11th, 2015

My favorite part of working as a copywriter is using my writing abilities to make a positive impact. It’s something I’ve always dreamed of doing, and it’s rewarding to deliver valuable information to so many different groups of people around the world.

But I’ll be the first to admit that copywriting isn’t always the easiest task. Being a good copywriter goes beyond being “good at writing”— you have to be able to think strategically, as well as creatively, in order to write Web content that delivers results. And if you favor the right side of your brain as opposed to the left, copywriting might be a bit of a challenge at times. But it’s an exciting challenge, and the benefits are plentiful!

Ready to reap those benefits? Here are some tips that are designed to help you write great Web content that resonates:

1. Keep your end-user in mind

Your customer is your target audience, so you want to make sure your content ultimately is useful to them. Sure, it’s important to integrate keywords into your online content, but it’s also important to make sure your copy reads naturally and offers relevant information to the reader. When writing content for the Web, ask yourself: Is this something I’d enjoy reading when browsing the Internet? Does it make sense? Does it flow? Most importantly, is it useful? If you’ve answered “no” to any of those questions, it’s time to rethink your copywriting process.

If you feel like you don’t have a good grasp of who your end-user is, you should back up and do some market research to determine your core audience demographic — their interests, where they hang out online, etc. If you need some help getting started, take a look at how Inflow uses research to develop audience personas for our clients.

2. Open your toolbox

Blue tool box

Once you have an idea of who your core audience is, you need to determine what search terms they’re using online. Do some keyword research by using tools, such as Google AdWords Keyword Planner orGoogle Trends. Popular search terms can be used to spark ideas for new content or tweak existing content on your site, so check on these insights regularly to stay up to date and in touch with your audience. Again, it’s important to use keywords in your online copy, but just make sure you use them in a manner that flows naturally. No keyword stuffing!

Other copywriting tools that often come in handy include SubjectLine.com(which, like it sounds, assists with generating subject lines for e-newsletters and other email content) and CoSchedule.com’s Headline Analyzer tool (which “scores” your blog post titles). These tools are extremely valuable for copywriters — use them to ensure your content appeals to your target audience.

3. Get to the point

In an era where everything is practically instant, you have to be concise and to the point. People visiting your website want to gather information as quickly as possible, so don’t make it difficult for them. If you have a tendency to ramble when writing, try to abide by the following guidelines when developing various types of content:

  • Blog posts: 500-1,000 words is optimal, with one or two quality images. Be sure to include a mixture of both internal and external links, where relevant, throughout your blog post.
  • Product copy: It may vary by product, but you’ll want to aim for at least 150 words in your product description. It should be obvious to include an image of the product. Learn more about how Inflow’s eCommerce Copywriting Guidelines come into play when writing product copy.
  • Social media posts (Facebook, Pinterest, Twitter, etc.): Twitter’s character limit makes this pretty straightforward, but again, keep things short and sweet on all forms of social media. You don’t have that much space to work with, so write copy that grabs your reader’s attention. As with blog posts, it’s crucial to include an image in your social media posts to further capture your audience’s interest.

Each of these channels have their own set of best practices, so be sure to social media icons to share web contentstudy up on those when writing social media content.

I like to think of copywriting as a form of storytelling. By studying up on these best practices, you’re ensuring your story will not only reach your target audience, but also help boost your business’s presence on the Web.

Did I miss anything? What are some of your favorite copywriting tips?

6 Tactics To Help Achieve Your Q4 Social Media Goals

November 6th, 2015

With 2016 rapidly approaching, many brands have already started looking ahead and planning for next year. But before you get too far down that path, have you reached your social media goals for 2015? If not, there is still time. This post provides suggestions on tactics that will help you reach those goals based on popular social media objectives: awareness, engagement, and driving traffic to e-commerce. Read the rest of this entry »

The 5 Essential Videos Every Business Needs

October 2nd, 2015

You know I’m a fan of video (if you get my weekly tips!). And I can tell you I’m proof positive that video has done wonders for my business. Plus it has helped thousands of people “get to know me” in a way that just can’t be accomplished through writing.

In the last few months, video has exploded more than ever before with new live streaming apps like Periscope, Blab and Facebook Mentions, that help people make connections even faster. I’ve been slow to get on that wagon, but am moving forward. Read the rest of this entry »

New directions for B2B data-driven marketing

August 28th, 2015

For us B2B marketers, the world is changing about as fast as we can stand.  My head spins at the speed with which new tools, applications, and approaches arrive on the scene. Where does this all come from? The Internet of course, whose impact on business buying behavior has changed the game. It’s a platform for communications, for selling, for just about every element of the marketing arsenal, and it’s is forcing marketers to think more carefully about customer and prospect data. Okay, we’re in the maelstrom. But what is on the horizon for data-driven marketing?  Here are some predictions, culled from interviews with a bunch of very bright observers. Read the rest of this entry »

Do I Really Need A Business Credit Card?

July 24th, 2015

When you first started your small business, you probably did a lot of boot strapping like most people.

That typically means using what cash you had along with personal credit cards to get things going. Read the rest of this entry »

The Quick Guide to Running a Corporate Blog

June 5th, 2015

Corporate blogs drive traffic to your site, raise your company’s profile and show you customers that you are a market leader.

They are also a complete pain. Read the rest of this entry »

Knowledge is Killing Your Business

May 1st, 2015

Do you write your own marketing materials?

How is that going for you?

Is your website converting visitors?

Are your brochures being read or are they used as coffee mats? Read the rest of this entry »

7 Tips To Improve Your Odds of Success From The Experts (Video)

April 10th, 2015

I’ve always thought it might be a good idea if we were born old with tons of knowledge and lessons learned, and then over time became young as each year went by. That way we would know everything we had to do to be a success.

And by the time we were young, we’d have enough money and other resources to really enjoy our youth. Read the rest of this entry »


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