August 28th, 2015
For us B2B marketers, the world is changing about as fast as we can stand. My head spins at the speed with which new tools, applications, and approaches arrive on the scene. Where does this all come from? The Internet of course, whose impact on business buying behavior has changed the game. It’s a platform for communications, for selling, for just about every element of the marketing arsenal, and it’s is forcing marketers to think more carefully about customer and prospect data. Okay, we’re in the maelstrom. But what is on the horizon for data-driven marketing? Here are some predictions, culled from interviews with a bunch of very bright observers. Read the rest of this entry »
July 24th, 2015
When you first started your small business, you probably did a lot of boot strapping like most people.
That typically means using what cash you had along with personal credit cards to get things going. Read the rest of this entry »
June 5th, 2015
Corporate blogs drive traffic to your site, raise your company’s profile and show you customers that you are a market leader.
They are also a complete pain. Read the rest of this entry »
May 1st, 2015
Do you write your own marketing materials?
How is that going for you?
Is your website converting visitors?
Are your brochures being read or are they used as coffee mats? Read the rest of this entry »
April 10th, 2015
I’ve always thought it might be a good idea if we were born old with tons of knowledge and lessons learned, and then over time became young as each year went by. That way we would know everything we had to do to be a success.
And by the time we were young, we’d have enough money and other resources to really enjoy our youth. Read the rest of this entry »
March 13th, 2015
One of the toughest things you’ll be faced with as a blogger is the need for a constant stream of ideas for blog posts.
You audience are a demanding bunch and will want fresh, high quality information from you regularly. Read the rest of this entry »
January 16th, 2015
You already know testimonials are like gold dust.
They give potential clients a glimpse at what you’re like to work with and an idea of how you’ve helped other companies.
You also know they have to be attributed to a specific person because there are so many bogus ones out there. Read the rest of this entry »
December 5th, 2014
To honor women who “rock” the social web, we’ve been publishing a list for the past 4 years and 2014 marks the 5th. That’s about 100 social media pros we’ve featured ranging from marketers to business owners to those using social media to advance a cause. Many of those honorees have reached out to share they’ve benefitted in many ways from those lists ranging from general notoriety to career advancement. Read the rest of this entry »
October 17th, 2014
There’s no room for personality in business.
Are you sure about that?
If you are the type of business owner that believes all your marketing communications should be straight, professional and (for want of a better word) boring, it’s time to be enlightened. Read the rest of this entry »
September 26th, 2014
AOL announced a new venture fund focused on early stage investments in women-led consumer internet start-ups, and appointed Susan Lyne to run it. It’s called the BBG Fund. Read the rest of this entry »