On the face of it, Twitter should be the easiest thing in the world to use.
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Most businesses seem hell bent on gathering as many Twitter followers as possible.
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A good piece of writing is one of those things that’s hard to define, but you know it when you see it.
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How much thought do you give to the words you use when communicating with other people in your company?

Probably not a lot.
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As an online marketer you understand the need for a constant stream of content.
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Why are your blog headlines so important?

Quite simply because:
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In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert. I could not agree more. One certainly needs to understand the basics of marketing to be successful in digital marketing. But, I would like to take this argument even further, understanding marketing is necessary but not sufficient. It is all about understanding customers and their wants, needs and values. Market research rocks!
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What’s the Trend?

Business leaders, pop culture and ground-breaking new research intersect to prove that our ideal future will be led by women.
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Ask any professional copywriter and they’ll tell you it’s much harder to write short copy than long.
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A great opportunity that comes with a marketing blog that has over 50,000 subscribers is to recognize people who are doing great and interesting things. We do that in several different ways and one of the most popular is the list of 25 Women Who Rock Social Media. Check out the 2010 list for the back-story on the origination and for the initial 25 honorees. Here’s the 2011 list who nominated the amazing women below.
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