One of the real underutilized opportunities these days is to use your online presence to drive local offline sales.
In order to do this you must think beyond the content aspects of your website and start to think about ways to tap local buying behavior and enable local buying tools. Read the rest of this entry »
This one is for all the women out there who are mothers and business owners.
Do you remember when you had your first child? Read the rest of this entry »
Today my staff and I are taking the entire day to create a strategic plan for the coming year. The process, and its ongoing nature, is something I call Commitment Planning. This is a practice that I highly recommend, but perhaps not for the reason you may assume.
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I’ve been coaching business owners for years. I’ve trained hundreds to be marketing coaches. I believe in the process of strategic thinking, planning and doing, but I had never employed a coach myself. Read the rest of this entry »
Fact – too many businesses still need to wake up and realize that social media is not “one of these Internet fads” that will disappear. Read the rest of this entry »
Every so often I run across an entrepreneur whose business is struggling, and who insists that this or that marketing tactic simply “doesn’t work for my business.” Read the rest of this entry »
If you have value to offer, you have a story to tell. The story you tell about your business—the words and images you choose—can make the difference between being lost in the messaging noise or capturing your customer’s attention, interest and imagination.
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If you haven’t heard of Pinterest yet, you should take a minute and kick around on their site. Give Pinterest a review. Inevitably, a minute will turn into half an hour as you click from one thing to the eye-catching next. And really, that’s the whole point.
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This post follows on from a talk I recently gave at my local WiRE (Women in Rural Enterprise) group in Ipswich (it’s quite long so you might want to grab a coffee).
If you search through this blog, you’ll find numerous posts about various aspects of blogging. There are so many things you need to think about it can become overwhelming. So, for this post, I am concentrating on what to do once you have your blog set up.
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The inspiration for this blog post came about a year ago, when I spied a tweet lamenting the fact that “Best of…” blog lists often neglect to include women bloggers. Perhaps some writers don’t read the plethora of smart and savvy women bloggers out there, but this list will rectify the problem.
This list is compiled from my own feed, suggestions from my colleagues and those of you that left comments on the last post. I have personally vetted each of these and didn’t add any blog I don’t read myself. Of course, this is by no means a comprehensive list, just a starting point.
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