March 13th, 2015
One of the toughest things you’ll be faced with as a blogger is the need for a constant stream of ideas for blog posts.
You audience are a demanding bunch and will want fresh, high quality information from you regularly. Read the rest of this entry »
January 16th, 2015
You already know testimonials are like gold dust.
They give potential clients a glimpse at what you’re like to work with and an idea of how you’ve helped other companies.
You also know they have to be attributed to a specific person because there are so many bogus ones out there. Read the rest of this entry »
December 5th, 2014
To honor women who “rock” the social web, we’ve been publishing a list for the past 4 years and 2014 marks the 5th. That’s about 100 social media pros we’ve featured ranging from marketers to business owners to those using social media to advance a cause. Many of those honorees have reached out to share they’ve benefitted in many ways from those lists ranging from general notoriety to career advancement. Read the rest of this entry »
October 17th, 2014
There’s no room for personality in business.
Are you sure about that?
If you are the type of business owner that believes all your marketing communications should be straight, professional and (for want of a better word) boring, it’s time to be enlightened. Read the rest of this entry »
September 26th, 2014
AOL announced a new venture fund focused on early stage investments in women-led consumer internet start-ups, and appointed Susan Lyne to run it. It’s called the BBG Fund. Read the rest of this entry »
September 5th, 2014
Whether you’ve been in the digital and content marketing game for just a few years, or since before the expression “content marketing” was popular, the tools exist for bright minds to create a brand and communicate their thought leadership. Powered with experience, great ideas and a passion for knowledge attainment and sharing, people like Heidi Cohen have walked the talk with content marketing by using content to advance their position in the digital marketing world. Read the rest of this entry »
August 8th, 2014
Any marketer worth his or her salt knows the power of the call to action, but some feel it too much to include them in their social media marketing. Read the rest of this entry »
July 11th, 2014
You know you need content.
You know it must be genuine, interesting and relevant to your audience.
You know it takes time to create.
But do you know how long your blogs and articles should be? Read the rest of this entry »
June 13th, 2014
Over the past few years there has been a lot of discussion about how to measure digital content and social media activity. Most of the focus has been on measuring after you have put out content online and in social media. However, many businesses miss the value of gathering social intelligence. There’s a goldmine of data you can, and should, tap into before you create any content. Business intelligence has always been highly prized, but hard to come by. Social intelligence is much easier to gather, if you know how. Read the rest of this entry »
May 16th, 2014
According to Neilsen, less than 50% of customers trust any form of advertising.
That confirms what I’ve long believed – the best content marketing doesn’t push or overtly promote your products, services or brand.
Yes, you really can produce content that doesn’t shove selling in your customer’s face. You see, great content is all about offering advice, information and tips and here’s how you do it. Read the rest of this entry »